BTS’ V Sparks a Sell-Out Frenzy as Yunth Ambassador
The “V Effect” Takes Over Japan’s Skincare Market
BTS member V has been appointed as the brand ambassador for Japanese skincare brand Yunth, and the impact was immediate. Following the announcement, Yunth products began selling out across Japan, drawing attention from Korean media, which described the phenomenon as yet another example of the powerful “V Effect.”
Products Sell Out Nationwide After CM Release
After Yunth’s commercial featuring V went on air, both physical stores and online platforms across Japan reported widespread sell-outs.
In response, Yunth addressed the situation on its official social media account on the 6th, stating that the brand had received a far greater response than expected and that several stores had already sold out. The company added that restocking is currently underway and asked for customers’ understanding.
The announcement itself underscored just how quickly demand surged following V’s appearance.
No.1 on Japan’s Largest Online Shopping Platforms, Stock Price Surges
The momentum is also reflected in hard numbers.
On Japan’s largest online shopping platform, Rakuten, Yunth ranked No.1 in the real-time serum category. The brand also topped the overall beauty category ranking on Amazon Japan, one of the country’s most influential e-commerce sites.
Meanwhile, shares of Ai Robotics, the Japanese company that owns the Yunth brand, rose by 7.53%, reaching a new all-time high. The results highlight how V himself functions as a brand—driving not only product sales, but also increasing corporate value and global visibility through his influence.
Pop-Up Store Brings the World of “V × Yunth” to Life in Tokyo
Yunth is set to host a limited-time pop-up store from December 26, 2025, to January 8, 2026, at Ainz & Tulpe Shinjuku East Exit in Tokyo.
The venue will feature large-scale visuals of V as the brand’s ambassador, transforming the store into a space where visitors can fully experience Yunth’s brand identity. The exterior of the building will also be wrapped with massive images of V, while the interior showcases multiple visuals highlighting different expressions and styling—making it a must-visit spot for fans!
Fan-Favorite Limited Sets Return Without Reservation
The pop-up store will also mark the return of a limited-edition set that previously sold out to great acclaim. This time, the set will be available without prior reservation, making it easier for visitors to purchase on-site.
The special set includes Yunth’s Fresh Vitamin C Serum, formulated with pure ascorbic acid, and the Fresh Retinol (Vitamin A) Derma Serum, along with one exclusive item—either a scrunchie, heart charm, or eco bag—designed for everyday use.
A Pop-Up Worth Traveling to Japan For
Blurring the line between beauty and pop culture, the Yunth pop-up store stands out as more than a promotional event. With V’s global influence and Yunth’s rising presence in the Japanese market, the experience feels significant enough to become a destination in itself—one that might even inspire fans to plan a trip to Japan just to see it in person.