it Class:y Is Now the Face of OHTNYC's Hert Heist Collection
There are collaborations that feel forced, and then there are partnerships that feel like they were written in the stars. The announcement that it Class:y has officially stepped into the role of brand ambassador for OHTNYC's latest drop, the highly anticipated Hert Heist collection is undeniably the latter.
When two creative forces rooted in authenticity come together, the result isn't just a campaign. It's a cultural moment.
Who Is it Class:y?
If you've been anywhere near the intersection of fashion, music, and unapologetic self-expression, you already know the name. it Class:y is more than a personality they're a movement. Known for a distinctive aesthetic that blends edge with elegance, streetwear with sophistication, it Class:y has carved out a lane that's entirely their own. Every look is intentional. Every appearance is a statement. Every platform they step onto becomes a runway.
With a growing community that looks to them not just for outfit inspiration but for a genuine point of view, it Class:y brings something rare to every brand they align with: credibility.
What Is OHTNYC?
OHTNYC (Oh Honey, That's New York City) born from the pulse of the city's boroughs, OHTNYC designs for people who live with intention and dress like they mean it. Their pieces aren't just clothes; they're coded messages, love letters to the city, and small acts of rebellion rolled into one.
With every collection, OHTNYC manages to bottle something intangible — that feeling of walking down a block in NYC and knowing, without question, that you belong here.
The Hert Heist Collection
The Hert Heist collection is OHTNYC's boldest chapter yet. Drawing on themes of desire, reclamation, and the art of taking what's rightfully yours, your confidence, your identity, your space in the room, the collection is sharp, daring, and deeply personal.
Think structured silhouettes that move with attitude. Think colorways that feel like a secret handshake. Think pieces that look like they were pulled straight from a heist scene where the only thing being stolen is attention.
From statement outerwear to meticulously detailed accessories, every item in the Hert Heist collection tells part of a larger story — one about owning your narrative and wearing it loudly.
Why it Class:y + OHTNYC Is the Perfect Match
The answer is simple: alignment.
it Class:y doesn't just wear OHTNYC — they embody what the brand stands for. Both are unapologetically rooted in culture. Both refuse to water themselves down for mainstream appeal. And both understand that fashion, at its best, is a form of storytelling.
As ambassador for the Hert Heist collection, it Class:y will bring the pieces to life in a way no lookbook ever could — through their energy, their community, and their ability to make every fit feel like a declaration.
"This collection is for the ones who move through the world knowing exactly who they are," it Class:y shared. "OHTNYC built something special here, and I'm honored to carry that story forward."
