BORN 2 ROCK: Inside QWER's 2nd Anniversary Pop-Up Store in Seoul
K-pop girl band QWER is celebrating a milestone moment with their second anniversary pop-up store "Born 2 Rock," and it's become one of Seoul's most talked-about fan experiences this October. Running until October 29th at Musinsa Store Seongsu in the trendy Daelim Warehouse district, this immersive celebration showcases exactly why QWER has become one of the hottest acts in K-pop and how international fans can experience it through services like Kfriday.
About QWER: The Band Breaking Boundaries
QWER is revolutionizing the K-pop scene as a unique four-member girl band that combines the energy of traditional K-pop with authentic rock instrumentation. Formed under Tamago Production and 3Y Corporation, this dynamic group debuted in October 2023 and has been capturing hearts worldwide ever since.
What makes QWER special? Unlike typical K-pop groups, QWER members are actual musicians:
- Chodan leads as drummer and sub-vocalist
- Magenta rocks the bass
- Hina commands the keyboard
- Siyeon brings powerful vocals and guitar skills
Their latest milestone? The group just completed the Seoul leg of their first world tour "ROCKATION" at the beginning of October 2025, with shows spanning 17 cities across South Korea, North America, and Asia.
Remarkable Achievements in Just Two Years
QWER has topped major Korean music charts with each release and swept trophies at various music award shows, earning 12 total awards including wins at the 2024 K-World Dream Awards, 2024 Melon Music Awards, 2024 MAMA Awards, 34th Seoul Music Awards, and 2025 K-World Dream Awards.
Their breakthrough hit "고민중독" (Addicted to Dilemmas) was named YouTube's #1 most popular Korean song of 2024, while "내 이름 맑음" (My Name Is Clear) earned them a rare triple crown on music shows—an exceptional achievement for a girl band.
World Tour "ROCKATION"
QWER launched their first world tour '2025 QWER 1ST WORLD TOUR 'ROCKATION' with three shows in Seoul from October 3-5, just before their anniversary pop-up opened. The tour continues across 17 cities including Brooklyn, Atlanta, Los Angeles, Macau, Kuala Lumpur, Hong Kong, Taipei, Fukuoka, Osaka, Tokyo, and Singapore.
The "Born 2 Rock" Experience
The pop-up store isn't just a fan event but an immersive archive of the band's two-year journey, told through space, sound, and shared experience. Open from 11 AM to 10 PM (KST) daily, the venue offers fans an unprecedented look into QWER's evolution since their October 18, 2023 debut.
What Makes This Pop-Up Special?
The first room greets visitors with a metallic installation echoing QWER's debut stage lighting, followed by a neon-lit tunnel that charts two years of growth, glowing brighter with every step. The experience becomes deeply personal through unique features:
Voice Docent Experience: The members—Chodan (Q), Magenta (W), Hina (E), and Siyeon (R)—personally guide visitors through their milestones via recorded messages.
Letter Zone: Handwritten fan messages spill across the ceiling like a constellation of devotion, with Hina's voice playing softly through the speakers.
Exclusive Merchandise: From random voice keyrings playing members' recorded messages to warm-toned mood lamps and streetwear-inspired apparel, every item extends the world of QWER.
Reward System: A ₩50,000 purchase grants an unreleased selfie photo card, while ₩100,000 brings exclusive keyrings or fansign tickets.
The "Two ⋆ 2nd ⋆ To BAWIGE" Special Event
The final three days, titled "Two ⋆ 2nd ⋆ To BAWIGE", transformed the event into ritual, with returning fans receiving an Honorary Bawige Employee ID Set. "Bawige" is QWER's official fandom name (meaning "Scuttle Crabs" in Korean), and this special recognition celebrates the deep bond between the band and their supporters.
Enter Kfriday's Offline Service
This is where Kfriday becomes your essential connection to Korean pop culture. Kfriday's "Order For Me" service handles everything international fans need to access pop-up stores like QWER's "Born 2 Rock."
How Kfriday Works for Pop-Up Stores
Step 1: Submit Your Request
Visit Kfriday.net and create a detailed shopping request specifying:
- Pop-up store name: "Born 2 Rock QWER 2nd Anniversary Pop-Up"
- Location: Musinsa Store Seongsu @ Daelim Warehouse, Seoul
- Desired items: specific merchandise, photo card sets, lucky draw items
- Your budget and priorities
Step 2: Bilingual Team Takes Over
Kfriday's Korean-speaking staff will:
- Visit the pop-up store during operating hours (11 AM - 10 PM KST)
- Navigate Korean-language systems and staff interactions
- Queue on your behalf (wait times vary by popularity)
- Purchase your requested merchandise
- Document everything with photos
- Handle special events or lucky draws if applicable
Step 3: Secure Storage & Shipping
- 45 days FREE storage at Kfriday's warehouse
- Combine multiple purchases to save on shipping
- Repackaging services available
- International shipping to 50+ countries
Transparent Pricing Structure
Service Fees:
- 30,000 KRW for the first hour
- 15,000 KRW per additional half-hour
- 3% commission on total item value
- Time starts when staff arrive at venue (travel time not counted)
Priority Service: Need something urgently? Add 15,000 KRW for expedited handling of requests submitted within 24 hours.
Why Kfriday for K-Pop Pop-Ups?
Language Barriers Eliminated: Most Korean pop-up stores operate entirely in Korean, from registration systems to staff interactions. Kfriday's bilingual team navigates everything seamlessly.
Time Zone Flexibility: You don't need to wake up at 3 AM to catch registration openings or limited releases.
No Travel Required: Save thousands on flights and hotels; access exclusive Korean events from anywhere in the world.
Guaranteed Authenticity: All items purchased directly from official venues, with photo documentation for verification.
How to Use Kfriday's Service
Getting started is simple:
- Visit Kfriday.net and create your shopping request
- Include event details: pop-up store name, location, desired items
- Complete payment
- Kfriday's team handles everything: queuing, purchasing, securing goods
- Receive updates with photos
- Request international shipping directly to your door
The service operates exclusively within the Seoul area, ensuring quick response times and efficient service for all major K-pop events in the capital.
Why International Fans Love Kfriday
Kfriday has become trusted by international fans across 50+ countries because they understand the unique challenges of K-pop collecting. Many Korean online stores require:
- Korean mobile phone numbers
- Korean bank transfers
- National ID numbers
- Local addresses
Kfriday eliminates all these barriers, acting as your bridge between Korean pop culture and your doorstep. They've already helped thousands of fans attend exclusive events, secure sold-out merchandise, and experience K-pop culture without the stress.
Tips for Pop-Up Success
- Submit your Kfriday requests at least 2 business days in advance
- Be specific about which items you want
- Include backup options in case items sell out
- Check photos carefully when Kfriday sends updates
- Consider combining multiple pop-up requests to save on service fees
Ready to Experience K-Pop Pop-Ups?
Whether QWER announces a new pop-up store, another group launches an exclusive event, or you spot a must-visit café collaboration, Kfriday's offline service ensures you never miss out on Seoul's incredible K-pop culture.
Don't let distance, language barriers, or sold-out merchandise keep you from the K-pop experiences you dream about. With Kfriday handling the logistics, you can focus on what matters most—celebrating the music and artists you love.
Quick Facts: Born 2 Rock QWER 2nd Anniversary Pop-Up
- Dates: October 17-29, 2025
- Hours: 11 AM - 10 PM (KST)
- Location: Musinsa Store Seongsu @ Daelim Warehouse, 74 Seongsu 2-ro, Seongdong-gu, Seoul
- Highlights: Voice docent, member letters, exclusive merchandise, fan event entry tickets
- Online Sales: Weverse Shop (October 17-29, shipping from December 10)
- Don't Miss: Honorary Bawige Employee ID Set during final three days