Jisoo Brings K-Pop Magic to Pokémon's 30th Anniversary Super Bowl Spectacular
The 2025 Super Bowl delivered more than just an epic showdown between the Patriots and Seahawks, it brought us one of the most delightful commercial moments of the year. BLACKPINK's Jisoo partnered with Pokémon for their monumental 30th anniversary celebration, starring in a heartwarming ad that had fans asking themselves: "What's your favorite?"
A Perfect Partnership
When The Pokémon Company announced they were celebrating three decades of "Gotta Catch 'Em All," partnering with global K-pop sensation Jisoo was a stroke of genius. As a member of one of the world's biggest girl groups, Jisoo embodies the same universal appeal that has made Pokémon a cross-generational phenomenon since 1996.
The Super Bowl Moment
During one of advertising's most coveted slots, Jisoo appeared on screens across America, asking viewers the question that has sparked playground debates and online forums for 30 years: "What's your favorite?" The ad brilliantly showcased the vast world of Pokémon, from the original 151 creatures that started it all to the hundreds that have captured hearts since.
The commercial's genius lies in its simplicity. We see Jisoo moving through different settings, each representing a different era of Pokémon, as trainers of all ages share their favorite Pokémon. Some nostalgically declare Charizard or Pikachu, while others champion newer additions to the ever-expanding Pokédex. The message is clear: there's no wrong answer, because Pokémon has something special for everyone.
Bridging Cultures and Generations
Jisoo's involvement in this campaign represents something bigger than just celebrity endorsement. It's a celebration of how Pokémon, much like K-pop, has transcended cultural boundaries to become a truly global phenomenon. Both started in Asia and grew to capture imaginations worldwide, proving that great stories and characters know no borders.
The choice to feature Jisoo also speaks to Pokémon's understanding of its evolving audience. Today's Pokémon fans are as likely to be streaming K-pop as they are to be trading cards or battling in the latest game. This cross-pollination of fandoms creates a vibrant, diverse community united by their love for the things that bring them joy.
"What's Your Favorite?" A Question That Unites
The campaign's central question is deceptively simple but profoundly meaningful. For 30 years, "What's your favorite Pokémon?" has been an icebreaker, a conversation starter, and a window into someone's personality. Do you love Pikachu for its iconic status? Eevee for its evolution possibilities? Gyarados for its power? Jigglypuff for its charm?
Your answer says something about you, and that's part of the magic. Jisoo's warm delivery of this question in the Super Bowl ad reminded millions that Pokémon isn't just about the creatures, it's about the connections we make through our shared love for them.
The Perfect Anniversary Celebration
As Pokémon marks 30 years of adventures, the collaboration with Jisoo feels like the perfect way to honor the past while looking toward the future. The franchise that taught us about friendship, perseverance, and the joy of discovery continues to evolve, bringing in new fans while treasuring the loyalty of those who've been there since Red and Blue.
The Super Bowl ad wasn't just a commercial, it was a moment of collective nostalgia and celebration. It reminded us why we fell in love with Pokémon in the first place and why, three decades later, the question "What's your favorite?" still brings a smile to our faces.
Final Thoughts
Whether you're a longtime trainer who remembers trading cards in elementary school or a newer fan who discovered Pokémon through Pokémon GO or Pokémon Scarlet and Violet, Jisoo's question resonates. "What's your favorite?" isn't just about Pokémon, it's about what brings you joy, what sparks your imagination, and what connects you to others.
So, what IS your favorite? There's never been a better time to celebrate your answer.
Happy 30th Anniversary, Pokémon. Here's to 30 more years of adventures, friendships, and the eternal question that brings us all together.