Stray Kids’ Felix Becomes Global Brand Ambassador for Gongcha
🧋A New Era of K-pop Meets Bubble Tea🧋
In a move that blends the worlds of music and lifestyle, Gong cha, The Taiwanese bubble tea brand, has officially named Stray Kids’ Felix as its Global Brand Ambassador. This partnership signals Gong cha’s commitment to engaging a global Gen Z audience through authentic and influential voices.
Why Felix?
Felix, a member of the chart-topping K-pop group Stray Kids, boasts over 26 million Instagram followers and a devoted global fanbase known as STAY. Known not only for his deep voice and dynamic stage presence, Felix also holds a genuine love for Gong cha—often spotted with his favorite drinks long before this partnership.
According to Gong cha, Felix was chosen because of his global reach, cultural relevance, and his ability to connect with younger consumers across borders. His authenticity, said the brand, “reflects Gong cha’s own global mindset and joyful approach to everyday indulgence.”
Campaign Launch: Style, Music, and Bubble Tea
The launch visuals feature Felix in minimalist, modern styling, with his signature charm and charisma taking center stage. He’s seen enjoying classic Gong cha drinks while sending a cheerful message to fans worldwide.
The official campaign slogan?
"Something cool is brewing"
Fan Response: #FELIXxGONGCHA Goes Viral
Within hours of the announcement, socil media platforms lit up with hashtags like #FELIXxGONGCHA.
Fans are already visiting Gong cha stores and recreating Felix’s favorite orders, sparking viral “Felix Drink Challenges.”
The buzz isn’t limited to Korea, Felix’s reach ensures that fans in the US, Australia, Southeast Asia, and Europe are all tuning into the campaign.
Souce X: @H09150325 & @NeptuneLynne
Felix’s Pick Menu
The Felix x Gong cha campaign menu includes fan-favorite drinks personally chosen or loved by Felix. These are marketed as “Felix’s Picks” and may vary slightly by region.
- Taro Milk Tea + pearls - Felix’s signature favorite
- Oolong Milk Foam + coconut pearls - Light and refreshing
- Brown Sugar Signature Milk Tea + pearls - Sweet and rich
- Matcha Bingsu Shake - For classic tea lovers
- Royal Milk Tea Bean Bingsu Shake - For classic taste
How to Use Kfriday’s Offline Service
Kfriday is a Korean proxy and warehouse service, useful mostly for offline & offline K-pop drops, limited-time pop-ups, and more.
How to Use Kfriday's "Order For Me" (OFM) Service for the Felix x Gong cha Event:
Want to secure Felix’s limited-edition Gong cha merch, but you're not in Korea? We got you! 🙌 Here's how to use our Kfriday OFM (Order For Me) service:
- Log in to your Kfriday account (you’ll need a KFriday ID).
- Go to the Request section → Tap "Submit OFM"
- Choose "Offline" and tell us how many sets or menu items you want our team to secure.
- Once we make the purchase, our team will send you proof photos and safely pack your items.
- Your items will be stored FREE for 45 days in the Kfriday warehouse
Note: We can’t ship drinks — only the merch/goods are eligible for international shipping.
Felix’s ambassadorship is more than just a celebrity endorsement, it’s a shared celebration of youth culture, cross-cultural connection, and bubble tea joy. As Gong cha continues to brew happiness across the globe, Felix is the perfect voice to amplify that mission.
Stay tuned, STAYs—your bubble tea experience just got a lot more exciting.