Nov 12, 20259

ATEEZ Becomes the Face of BRMUD: A Perfect Fusion of K-Pop and Korean Beauty

On July 3rd, global K-pop sensation ATEEZ was announced as the face of BRMUD, an innovative Korean skincare brand that's taking the beauty world by storm.


Why ATEEZ and BRMUD Are the Perfect Match

ATEEZ, known for their powerful performances, genre-defying music, and genuine connection with fans (affectionately called ATINY), shares BRMUD's commitment to breaking boundaries. Just as ATEEZ refuses to be confined by conventional K-pop formulas, BRMUD challenges traditional skincare norms with products that blend cutting-edge Korean beauty technology with natural, effective ingredients.


The eight members of ATEEZ—Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho—each bring their unique energy and style, perfectly reflecting BRMUD's philosophy that skincare should be as individual as the person using it.



What Makes BRMUD Special?

BRMUD has quickly established itself as a game-changer in the competitive K-beauty market. The brand focuses on:

Clean, Mineral-Rich Formulations: Drawing inspiration from natural mud and mineral complexes, BRMUD products harness the purifying and revitalizing properties of earth-derived ingredients. Their formulations are designed to detoxify, nourish, and restore skin's natural radiance.

Gender-Neutral Skincare: In line with modern beauty standards, BRMUD creates products that work for everyone, regardless of gender. This inclusive approach resonates with ATEEZ's diverse, global fanbase.

Effective Yet Gentle: BRMUD's product line addresses common skin concerns—excess oil, dullness, enlarged pores, and environmental stress—without harsh chemicals or irritating ingredients.


The Product Lineup

BRMUD's signature collection includes several standout products that have already garnered cult-favorite status:


Relief Mud Mask: The hero product that started it all, this deep-cleansing mask draws out impurities while infusing skin with essential minerals. Perfect for achieving that coveted glass-skin glow before performances or photoshoots.

Pore Cleansing Oil: A gentle yet effective face wash that removes makeup, dirt, and excess sebum without stripping the skin's natural moisture barrier.

Pack To Foam Cleanser: A hydrating toner packed with mineral-rich ingredients that prep skin for optimal absorption of subsequent skincare steps.



Mark Your Calendars: November 24th

And here's the news that ATINY and beauty enthusiasts alike have been waiting for: November 24th marks a special date for the BRMUD x ATEEZ collaboration. While details are being kept under wraps, the brand has promised a special surprise that celebrates this exciting partnership.


Will it be a limited-edition collection? An exclusive product designed with input from the members?

A special bundle for fans?

The anticipation is building, and one thing is certain, this launch will be something truly special that honors both ATEEZ's artistry and BRMUD's commitment to exceptional skincare.


As ATEEZ continues to make waves in the music industry, breaking records and captivating audiences worldwide, their collaboration with BRMUD reminds us that true success comes from taking care of yourself - inside and out.


Stay tuned to BRMUD's official channels and don't miss the special launch on November 24th. Your skin (and your inner ATINY) will thank you.