BT21 and McDonald’s Announce Happy Meal Collaboration Launching on July 14
BT21 is teaming up with McDonald’s for a brand-new Happy Meal collaboration, bringing the beloved character franchise created by BTS and LINE FRIENDS to fans across the United States.
Beginning July 14, 2026, participating McDonald’s restaurants in the U.S. will offer exclusive BT21 collectible toys with eligible Happy Meal purchases for a limited time. The collaboration marks BT21’s latest partnership with the global fast-food chain and has already generated excitement among BTS fans and collectors worldwide.
BT21 Joins the Happy Meal Lineup
McDonald’s first teased the collaboration through its social media channels before officially confirming that BT21 would become the newest Happy Meal toy collection.
The promotion features collectible figures inspired by BT21, the character brand created by BTS in partnership with LINE FRIENDS. Since its launch in 2017, BT21 has grown into one of the world's most recognizable character franchises, appearing on merchandise, apparel, accessories, games, and global brand collaborations.
The upcoming Happy Meal promotion gives fans another opportunity to collect exclusive BT21 merchandise through one of McDonald’s most popular limited-time campaigns.
Exclusive Collectible Toys Available Starting July 14
Starting July 14, customers who purchase an eligible Happy Meal at participating McDonald’s locations in the United States will receive one BT21 collectible toy, available while supplies last.
The collection includes characters from the BT21 universe, such as:
- KOYA
- RJ
- SHOOKY
- MANG
- CHIMMY
- TATA
- COOKY
- VAN
Each Happy Meal includes one random collectible, encouraging fans to complete the full set during the promotional period. McDonald’s has not announced how long the collaboration will run, with availability depending on inventory at participating restaurants.
BT21 Continues Its Global Popularity
Created through a collaboration between BTS and LINE FRIENDS, BT21 has become a global cultural phenomenon extending far beyond K-pop.
Each character was originally designed with input from BTS members, giving every member a unique representative character and personality. Over the years, BT21 has collaborated with major brands worldwide while building a dedicated international fanbase.
The McDonald’s collaboration reflects BT21’s continued popularity and demonstrates how the character brand continues to connect with fans through creative partnerships.
Excitement Builds Among BTS Fans
Following McDonald’s teaser and official confirmation, fans quickly shared the announcement across social media, expressing excitement about collecting the exclusive BT21 toys.
Many fans also compared the new promotion with previous McDonald’s collaborations connected to BTS, noting how BT21 continues to expand its presence through global licensing and merchandise projects.
With Happy Meal collectibles often selling out quickly, the BT21 collaboration is expected to attract not only BTS fans but also toy collectors and McDonald’s enthusiasts.
Final Thoughts
BT21 and McDonald’s are bringing fans a fun new collaboration beginning July 14, featuring exclusive Happy Meal collectible toys available at participating U.S. restaurants for a limited time.
As one of the world's most popular character brands, BT21 continues to expand its global reach through creative partnerships that celebrate the enduring influence of BTS and Korean pop culture.
The limited-edition Happy Meal promotion is expected to become one of this summer’s most anticipated collaborations for fans and collectors alike.