ALLDAY PROJECT: The New Face of CLIO

K-pop's most talked-about co-ed group of 2025 just landed a major beauty deal—ALLDAY PROJECT has been named the new face of CLIO, one of South Korea's most beloved K-beauty brands.

The Perfect K-Beauty Partnership

CLIO, known for its innovative makeup products and cult-favorite items like the Kill Cover Foundation and Peripera lip tints, has chosen the rising five-member group to represent their brand. It's a strategic move that brings together two fresh forces in their respective industries.

ALLDAY PROJECT: THEBLACKLABEL's Luxury Vision

Debuting in June 2025 under THEBLACKLABEL (the powerhouse label founded by legendary producer Teddy Park), ALLDAY PROJECT has already made waves with their genre-blending music and high-fashion aesthetics. The group's visual appeal and diverse lineup—featuring members Annie, Woochan, Bailey, Tarzzan, and Yunseo—perfectly align with CLIO's contemporary, trend-forward brand image.

Their debut single "Famous" showcased glossy luxury aesthetics with moody visuals, private jets, and underground dance sequences—exactly the kind of elevated, stylish vibe that CLIO embodies.

Beauty Meets Music: What's Next?

This collaboration marks ALLDAY PROJECT's first major beauty endorsement, solidifying their status as one of 2025's hottest rookie acts. For CLIO, partnering with a group backed by THEBLACKLABEL's creative genius and featuring members with modeling credentials and global recognition is a win that extends their reach to younger, trend-conscious consumers both in Korea and internationally.

Expect to see ALLDAY PROJECT in CLIO campaigns, promotional materials, and possibly exclusive product collaborations in the near future. With their bold style and the backing of one of K-beauty's most trusted brands, this partnership is set to be one to watch.