Nongshim Launches New Shin Ramyun Rosé Flavor with aespa
Korean food giant Nongshim has officially launched its new Shin Ramyun Rosé flavor in collaboration with K-pop girl group aespa, continuing the company’s aggressive global marketing expansion for its flagship instant noodle brand.
The new product, officially titled “Shin Ramyun Rosé,” combines the signature spicy flavor of Shin Ramyun with creamy rosé-style elements including tomato and cream-based seasoning. The launch is part of Nongshim’s major 40th anniversary campaign for Shin Ramyun.
Nongshim Expands Shin Ramyun with a Rosé Twist
According to company announcements, Shin Ramyun Rosé was first released in cup noodle format in South Korea and Japan on May 18, with a bag noodle version scheduled to launch afterward.
The new flavor blends cream, tomato, and gochujang-inspired spice with the original Shin Ramyun taste, creating a softer but still spicy flavor profile designed to appeal to younger consumers and global food trends.
Rosé-flavored Korean foods have become increasingly popular in recent years, especially among younger audiences looking for creamier and less intensely spicy options.
aespa Leads the Global Campaign
Nongshim launched the new campaign alongside aespa, who currently serve as global ambassadors for Shin Ramyun. Promotional videos and campaign visuals featuring the group were released through official social media channels and quickly gained attention online.
The advertisements emphasize the slogan “Spicy Happiness in Noodles” while showcasing the new Rosé flavor through energetic visuals and colorful branding. Fans particularly praised the combination of aespa’s bold image with Shin Ramyun’s iconic spicy identity.
The campaign also continues Nongshim’s broader strategy of connecting K-food with global K-pop culture to strengthen overseas brand recognition.
Global Expansion Strategy Behind the Launch
Nongshim stated that the Shin Ramyun Rosé launch is part of its long-term global growth strategy as the company aims to significantly increase international sales by 2030.
The company plans to expand Shin Ramyun beyond traditional spicy instant noodles by introducing more diverse flavor categories and experiential marketing projects connected to Korean culture.
Nongshim also confirmed that additional aespa-related campaigns and promotional events are planned throughout the year, including experiential “Shin Ramyun Bunsik” stores and overseas marketing activities.
Fans React to the Collaboration
Following the launch announcement, fans across social media platforms quickly shared reactions, unboxing posts, and discussions about the new flavor.
Many international fans expressed excitement about trying the Rosé version, while others praised the campaign visuals and collectible aespa-related promotional items connected to the collaboration. Online discussions also highlighted hopes for limited-edition photocards and exclusive merchandise tied to the campaign.
The collaboration further demonstrates how K-pop partnerships continue playing a major role in global food and lifestyle marketing campaigns.
Final Thoughts
The launch of Shin Ramyun Rosé with aespa marks another major step in Nongshim’s global branding strategy.
By combining one of Korea’s most iconic instant noodle brands with one of K-pop’s biggest girl groups, Nongshim is positioning Shin Ramyun Rosé as both a trendy food product and a cultural marketing project tied closely to the worldwide popularity of Korean entertainment and K-food.