ILLIT's Wonhee Named as New Face of Rom&nd Beauty

In an exciting partnership that fans saw coming from miles away, beauty brand Rom&nd announced that it has selected Wonhee of K-pop group ILLIT as their new brand model.

The collaboration feels like a natural fit, considering Wonhee's love for the brand's products.

Why Wonhee?

A Rom&nd official explained the reasoning behind this partnership, stating that "Wonhee most symbolically represents our brand identity of 'a brand built together with consumers'". This philosophy has been central to Rom&nd since its launch, and Wonhee's genuine love for their products and her authentic engagement with beauty makes her the perfect ambassador. The company sees this collaboration as an opportunity to further expand communication with their consumer base.

ILLIT's Rising Influence

This partnership adds to Wonhee's growing list of endorsements. As a member of ILLIT, she's part of a group that's quickly becoming one of K-pop's most sought-after acts for brand partnerships. The entire group serves as ambassadors for major brands including Pocari Sweat, M&M's Asia, Bioderma, Crocs, and Lacoste Japan, among others. Individual members have also secured their own endorsements, with Wonhee previously being announced as the face of Pocari Sweat.

Looking Forward

For fans eager to achieve Wonhee's signature look, the new Cream Nude Gloss collection offers shades personally curated with her input. This collaboration represents more than just a business deal it's a celebration of a K-pop idol's authentic passion for beauty and her ability to inspire others through her makeup choices.

As Wonhee continues to shine both on stage with ILLIT and in the beauty world, this partnership with Rom&nd marks an exciting new chapter in her career. It's a testament to how genuine enthusiasm and authentic engagement with products can lead to meaningful brand collaborations that resonate with fans worldwide.