IVE’s Leeseo Named Global Muse for K-Beauty Brand LIZDA’s Idol Prep Campaign
IVE member Leeseo has officially been selected as the new global muse for Korean beauty brand LIZDA, marking a new chapter for both the rising K-pop star and the skincare-focused makeup brand.
The announcement was made alongside the release of a new campaign photoshoot featuring Leeseo, whose youthful charm and radiant visuals immediately drew attention from fans and beauty enthusiasts alike.
LIZDA Announces Leeseo as Its New Global Muse
On May 29, LIZDA officially introduced Leeseo as its new global muse through newly released promotional images and brand announcements.
According to the company, Leeseo was chosen because her clear, healthy image and naturally lovable charm align closely with LIZDA’s brand philosophy. The brand is known for promoting natural-looking makeup and healthy skin expression through its skincare-focused cosmetics.
The appointment has already attracted significant interest among fans, with many praising the strong match between Leeseo’s image and LIZDA’s beauty concept.
Leading the Global “Idol Prep” Campaign
As part of her new role, Leeseo will headline LIZDA’s global integrated marketing campaign centered around the brand’s popular Idol Prep Primer line.
The product line has gained recognition in Korea for helping create smooth, makeup-ready skin and is widely associated with the beauty routines used in professional makeup salons.
Through the campaign, Leeseo will participate in promotional activities including campaign visuals, photoshoots, marketing content, and future product launches.
New Visuals Showcase Leeseo’s Signature Charm
The first campaign images released by LIZDA feature Leeseo against a soft pink-toned background, highlighting her fresh and youthful beauty.
With natural makeup and effortless styling, the IVE member presents the clean and radiant image that has become one of her trademarks.
The visuals quickly gained attention online, with fans praising her elegant appearance and noting how naturally she embodies the brand’s skincare-focused identity.
Expanding Leeseo’s Brand Portfolio
As one of the youngest members of IVE, Leeseo has steadily gained recognition not only for her performances but also for her strong visual appeal and popularity among younger consumers.
Her appointment as LIZDA’s global muse demonstrates the increasing demand for K-pop idols within the global beauty market, where artists often play a major role in shaping consumer trends.
With upcoming campaign releases already planned, fans can expect to see more of Leeseo representing the brand throughout the year.
Final Thoughts
Leeseo’s appointment as LIZDA’s new global muse marks an exciting partnership between one of K-pop’s fastest-rising stars and an emerging Korean beauty brand.
By choosing Leeseo to lead its global Idol Prep campaign, LIZDA is reinforcing its image of healthy, radiant beauty while expanding its presence in the competitive K-beauty market. At the same time, the collaboration highlights Leeseo’s growing influence beyond music and into the world of beauty and fashion.