Sanrio Characters Collection Coming Soon: Olive Young’s Biggest Exclusive Yet
Olive Young is teaming up with Sanrio Characters once again for a new large-scale collaboration campaign in Korea, bringing together Sanrio characters and Korean beauty, wellness, and lifestyle products.
The upcoming collaboration is scheduled to take place in September 2026, with products and special experiences planned around the theme of introducing Korean local culture and products to younger consumers and international visitors.
Olive Young and Sanrio Characters Team Up Again
CJ Olive Young has announced a new collaboration with Sanrio Characters, following the success of their previous character collaborations.
The 2026 campaign is designed to connect Sanrio Characters with Korean local products and culture, while also targeting younger Korean consumers and international tourists visiting Korea.
The collaboration will feature products created with participating brands, giving fans another opportunity to find Sanrio-themed items through Olive Young.
A K-Beauty and K-Culture Collaboration
One of the main concepts of the new campaign is combining Sanrio Characters with Korean local specialties.
Rather than focusing exclusively on beauty products, the campaign is expanding into other categories, including Korean snacks and lifestyle products.
For example, Nongshim has announced two new snacks created as part of the Olive Young × Sanrio Characters campaign:
- Chicken Leg Nugget Yangnyeom Chicken Flavor
- Potato Chips Sweet Corn Flavor
Both products feature Hello Kitty on their packaging.
The Chicken Leg Nugget product takes inspiration from Suwon-style Korean fried chicken, while the Sweet Corn Potato Chips use corn from Gangwon Province.
Sanrio Characters Meet Korean Local Food
The Nongshim collaboration demonstrates the broader direction of the campaign.
The products are designed to introduce Korean regional flavors to international tourists and younger consumers, while adding Sanrio Characters to the packaging.
The two new snacks are scheduled to launch on August 30, 2026, ahead of the September campaign.
Nongshim will also operate a K-Snack Tour pop-up store at Olive Young Central Myeongdong Town throughout September.
The pop-up will feature 10 snack products in total, including the two new Sanrio collaboration products.
A New Opportunity for International Sanrio Fans
The collaboration is particularly interesting for international Sanrio fans visiting Korea.
Olive Young has increasingly positioned its stores as destinations for international shoppers looking for K-beauty and Korean lifestyle products.
The new Sanrio campaign adds another reason for visitors to check Olive Young stores during their trip, especially with products combining Korean food and culture with globally recognizable Sanrio Characters.
Final Thoughts
The upcoming Olive Young × Sanrio Characters collaboration is set to bring Sanrio's popular characters together with Korean beauty, lifestyle, and local products in a new campaign launching in September 2026.
The collaboration goes beyond cosmetics, with Nongshim already confirming two Sanrio-themed Korean snacks and a month-long K-Snack Tour pop-up at Olive Young Central Myeongdong Town.
With more products and participating brands expected to be revealed, the new campaign could become another major attraction for both K-beauty shoppers and Sanrio fans visiting Korea.