SEVENTEEN’s S.Coups Named New Ambassador for Korean Skincare Brand Ongredients
SEVENTEEN's S.Coups has been named the new official ambassador for Korean skincare brand Ongredients, marking a new partnership that will focus on the Korean and Japanese markets.
Ongredients officially introduced S.Coups as its new ambassador on August 24, 2026, unveiling his first campaign images and announcing plans for upcoming promotions featuring the SEVENTEEN leader.
S.Coups Becomes Ongredients' Official Ambassador
Ongredients announced S.Coups as its new ambassador through its official channels on August 24.
The brand introduced him as its official ambassador for both Korea and Japan, making the collaboration particularly significant as Ongredients looks to strengthen its presence in the two markets.
Before the official announcement, Ongredients had teased the partnership by revealing a first glimpse of S.Coups' campaign photos and announcing that its new ambassador would be revealed on August 24.
Why Ongredients Chose S.Coups
According to Ongredients, S.Coups' image aligns with the brand's direction and skincare philosophy.
The brand said that his distinctive presence matches its goal of promoting skincare focused on building and maintaining the skin's natural strength.
The partnership will combine S.Coups' strong public profile with Ongredients' focus on ingredient-based skincare.
First Campaign Images Revealed
Alongside the ambassador announcement, Ongredients released S.Coups' first pictorial images for the brand.
The company had previously teased the photoshoot with a single preview image, describing it as the beginning of the collaboration between S.Coups and Ongredients.
The newly revealed campaign marks the start of a series of promotional activities planned around the partnership.
Korean and Japanese Promotions Planned
Ongredients plans to carry out various marketing activities with S.Coups across Korea and Japan.
The brand specifically announced plans for:
- New pictorials and campaign content
- Online promotions
- Offline promotions
- New product campaigns
- Marketing activities across Korea and Japan
Ongredients said that its first official visual campaign with S.Coups will be followed by additional promotional activities across both online and offline channels.
About Ongredients
Ongredients is a Korean skincare brand focused on ingredient-centered skincare.
The brand describes itself as a clean moisturizing research brand that focuses on skincare ingredients while pursuing a more sustainable lifestyle.
Its current product lineup includes skincare products such as Skin Barrier Calming Lotion EX, Skin Barrier Radiant Cream, Skin Barrier Glow Cover Cushion, serums, cleansers, masks, and PDRN patches.
The brand has also been expanding its consumer-facing activities in Korea, including offline initiatives and pop-up events.
S.Coups' New Beauty Partnership
The Ongredients appointment adds another beauty-related partnership to S.Coups' activities as the leader of SEVENTEEN.
For Ongredients, working with a major K-pop artist gives the skincare brand an opportunity to strengthen its visibility among fans in Korea and Japan while introducing its products and brand philosophy to a wider audience.
With the first pictorial now revealed, more S.Coups x Ongredients content and product campaigns are expected to follow.
Final Thoughts
SEVENTEEN's S.Coups has officially been named the new Korean and Japanese brand ambassador for skincare brand Ongredients.
The partnership was officially announced on August 24, 2026, following teasers featuring S.Coups' first campaign images.
Ongredients plans to work with S.Coups on pictorials, online and offline promotions, and new product campaigns across Korea and Japan, marking a new chapter for both the artist and the Korean skincare brand.