Nov 17, 202574

ALLDAY PROJECT Makes History with First Daesang at 2025 KGMA

In a stunning achievement that has sent shockwaves through the K-pop community, ALLDAY PROJECT has won their very first Daesang (Grand Prize) at the 2025 Korea Grand Music Awards. The five-member co-ed group, who only debuted in June 2025, received the prestigious "2025 Grand Honor's Choice" award during the ARTIST DAY ceremony on November 14 at INSPIRE Arena in Incheon.


A Historic Moment

For fans and the group alike, this win represents more than just an award, it's validation of ALLDAY PROJECT's bold, boundary-pushing approach to K-pop. Sharing the Grand Honor's Choice category with established group THE BOYZ, ALLDAY PROJECT's recognition at such a major awards ceremony is remarkable considering they've been active for less than six months.

The DAY ONE fandom erupted with emotion as the announcement was made, with many fans taking to social media to express their pride and disbelief. This marks a milestone not just for the group, but for THE BLACK LABEL's vision of creating something truly unprecedented in the industry.



From Debut to Daesang in Five Months

ALLDAY PROJECT's journey to this moment began on June 23, 2025, when they officially debuted with their single album "Famous," featuring dual title tracks "FAMOUS" and "WICKED." But unlike most rookie groups, ALLDAY PROJECT arrived on the scene with each member already carrying significant individual achievements and recognition.


The group consists of five uniquely talented artists:

Annie (Moon Seo-yoon): A Korean-American model and rapper who brings not only charisma but also a fascinating background as the granddaughter of Samsung founder Lee Byung-chul's family line and Columbia University student.

Tarzzan (Lee Chae-won): A professional model and modern dancer who graduated from Korea National University of Arts and has appeared in high-profile music videos for groups like I-DLE and NewJeans.

Bailey Sok: A globally recognized choreographer who began creating dance routines at just 14 years old and has worked with industry giants like EXO's Kai, BIGBANG's Taeyang, and aespa.

Woochan (Jo Woochan): A rapper and former member of HYBE's pre-debut group Trainee A who appeared on Show Me the Money 6 at age 12 and debuted as a soloist in 2019.

Youngseo (Lee Youngseo): The group's youngest member, known for her appearance on the survival show "R U Next?" where she placed second and was initially selected for ILLIT before ultimately joining THE BLACK LABEL.


The Vision Behind ALLDAY PROJECT

Produced by legendary hitmaker Teddy Park, who crafted iconic tracks for 2NE1 and BLACKPINK, ALLDAY PROJECT was designed from the ground up to challenge K-pop conventions. The group's name itself signals their ambition: rather than following trends, they aim to create them, delivering a project that transcends time rather than becoming a passing fad.

This philosophy is evident in everything from their sophisticated music production to their daring visual concepts and powerful messaging. ALLDAY PROJECT doesn't fit neatly into existing K-pop categories—and that's precisely the point.


A Night of Recognition

At the 2025 KGMA ARTIST DAY ceremony, hosted by Red Velvet's Irene and actress Nam Ji Hyun, ALLDAY PROJECT also earned the "IS Rising Star" award, further cementing their status as one of the most talked-about acts in K-pop. The group delivered a powerful performance that showcased the blend of skills that makes them so unique: fierce rap verses, intricate choreography, and an undeniable stage presence.

The Daesang awards of the evening went to four acts total: ATEEZ won Grand Artist, BOYNEXTDOOR took home Grand Performer, while THE BOYZ and ALLDAY PROJECT shared the Grand Honor's Choice category. To be mentioned alongside such established names is a testament to the impact ALLDAY PROJECT has already made.


What This Win Means

This Daesang victory is particularly significant because Grand Honor's Choice recognizes not just commercial success or popularity, but the honor and respect an artist commands in the industry. For a rookie group to receive this recognition speaks volumes about how ALLDAY PROJECT has resonated with both industry professionals and the public.

The win also validates THE BLACK LABEL's bold experiment with a co-ed group format, which remains relatively rare in K-pop. By bringing together artists from different backgrounds and specialties—from chaebol heiress to global choreographer to survival show veteran, ALLDAY PROJECT has proven that diversity and individuality can coexist with group cohesion.


With their first Daesang already secured, the question on everyone's mind is: what's next for ALLDAY PROJECT? The group has only released one single album so far, which means there's an entire musical journey yet to unfold. If this early success is any indication, ALLDAY PROJECT is poised to become one of the defining acts of this generation.

The DAY ONE fandom, named to symbolize fans who join the group from the very beginning and continue with them on an infinite journey, has every reason to be excited. Their artists have achieved in months what many groups spend years working toward.



A Testament to Breaking Boundaries

ALLDAY PROJECT's first Daesang win is more than a personal triumph, it's a statement about the evolving landscape of K-pop. In an industry often criticized for its rigid formulas and gender-specific group structures, ALLDAY PROJECT represents something refreshingly different.

They've shown that excellence can come from unexpected places, that co-ed groups can thrive in the modern K-pop landscape, and that sometimes the most powerful thing an artist can do is refuse to fit into a predefined box.


As fans continue to celebrate this historic moment, one thing is clear: ALLDAY PROJECT isn't just another rookie group lucky enough to catch lightning in a bottle. They're a carefully curated convergence of next-generation icons who were always destined to make their mark.


Congratulations to ALLDAY PROJECT on their first Daesang! Here's to many more achievements ahead as they continue to redefine what's possible in K-pop.