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Jul 17, 2025131

SEVENTEEN × Sanrio Characters Collaboration at Don Quijote

Attention all Carats and kawaii Sanrio fans! Get ready for the most adorable collaboration of the year – SEVENTEEN × Sanrio Characters! This exclusive kawaii merchandise line, featuring your favorite K-pop idols SEVENTEEN paired with beloved Sanrio characters, will be available only at Don Quijote stores in Japan. Here's everything you need to know about this cute collaboration release schedule and what kawaii treasures to expect!


SEVENTEEN has officially announced a new collaboration with Sanrio through the Japanese mega-retailer Don Quijote.


Following in the footsteps of TWICE, each SEVENTEEN member has been paired with a different Sanrio character based on their personality. The complete list of pairings is as follows:

  • S.Coups with the Little Twin Stars
  • Jeonghan with My Melody
  • Joshua with Cinnamoroll
  • Jun with Hello Kitty
  • Hoshi with Corocorokuririn
  • Wonwoo with Kuromi
  • Woozi with Kogimyun
  • The8 with Kerokerokeroppi
  • Mingyu with Pompompurin
  • DK with Pochacco
  • Seungkwan with Badtz-Maru
  • Vernon with Tuxedo Sam
  • Dino with Hangyodon

Pre-Order Periods for Kawaii SEVENTEEN × Sanrio Merch

First Line-Up Pre-Order: 🗓 July 15 (Tue) 10:00 AM – July 20 (Sun) 11:59 PM 

Second Line-Up Pre-Order: 🗓 July 30 (Tue) 10:00 AM – August 3 (Sun) 11:59 PM

Note: Each kawaii line-up will close once the stock limit is reached, even before the deadline.


In-Store Sales Dates for Cute K-Pop Collectibles

First Line-Up In-Store Sales: 🗓 August 2 (Fri) 10:00 AM.

Second Line-Up In-Store Sales: 🗓 August 30 (Fri) 10:00 AM.


Keep an eye out for kawaii posters at participating stores for guidance on how to purchase these adorable SEVENTEEN collectibles!


Product Highlights (First Line-Up) - Kawaii SEVENTEEN × Sanrio Items

Some of the adorable kawaii items fans can look forward to include:

  • Acrylic Standees – ¥1,100 (Perfect cute desk decorations!)
  • Can Badge Sets (3 per set) – ¥1,650 (Kawaii bag accessories)
  • Mini Towels – ¥990 (Adorable daily essentials)
  • Character Charms – ¥880 (Cute phone & bag charms)
  • Pass Cases – ¥1,980 (Kawaii functional accessories)
  • Flat Pouches – ¥880 (Adorable storage solutions)


Each member of SEVENTEEN is matched with a different Sanrio character, creating a one-of-a-kind, kawaii collaboration that's sure to be a hit with collectors of cute K-pop merchandise and Sanrio enthusiasts alike.


Available Stores for Kawaii SEVENTEEN × Sanrio Shopping

The SEVENTEEN × Sanrio kawaii items will be available at select Don Quijote locations nationwide, including the MEGA Don Quijote stores. Full lists of participating stores are provided in promotional posters in-store - your guide to kawaii shopping heaven!


Purchase Limits for Fair Kawaii Distribution

To ensure fairness for all kawaii collectors, there will be purchase limits on certain items:

  • Acrylic Standees / Flat Pouches: Max 1 per person
  • Charms / Badges / Towels / Pass Cases: Max 1 per person per member


Stay Tuned for More Kawaii Goodness!

The second line-up of kawaii products is still under wraps, but it's coming soon, so keep your eyes peeled for updates on this adorable collaboration. This is one cute collection you won't want to miss!


Whether you're a longtime Carat, kawaii culture enthusiast, or new to either fandom, this adorable collaboration is a dream come true for lovers of cute K-pop merchandise. Mark your calendars and don't miss your chance to grab these limited-edition kawaii items!