ALLDAY PROJECT: K-Pop's Most Ambitious (and Controversial) Debut of 2025

If you’ve been watching the K-pop scene this year, you’ve probably already heard whispers (and maybe even fan chants) for ALLDAY PROJECT, the new co-ed group under THEBLACKLABEL. With high-profile members, stunning visuals, and a debut that’s as divisive as it is daring, this group has already taken over fan forums, TikTok feeds, and controversy headlines.

Let’s break down everything you need to know about ALLDAY PROJECT—from their debut to the drama.

Who Are the Members of ALLDAY PROJECT?

ALLDAY PROJECT is a 5-member co-ed K-pop group under THEBLACKLABEL, a YG Entertainment subsidiary led by legendary producer Teddy Park. The group made their official debut on June 23, 2025, with their single album Famous.

Meet the Members:

• Annie (Moon Seo-yoon)
• Age: 23
• Position: Rapper, Lyricist
• Notable for: Being a 4th-generation chaebol heiress to the Shinsegae Group (Samsung family tree), and a Columbia University student. Fluent in English and Korean, she brings elite education and privilege to the group—both a draw and a controversy magnet.
• Tarzzan (Lee Chaewon)
• Age: 21
• Position: Main Dancer, Visual
• Notable for: Her work as a model and her appearance in NewJeans’ “Supernatural” MV and I-DLE’s “I DO.” Known for her powerful on-stage presence and distinct look.
• Bailey Sok
• Age: 20
• Position: Main Choreographer, Sub-vocal
• Notable for: Already a globally recognized Korean-American dancer and choreographer. She’s choreographed for EXO's Kai, Red Velvet, and aespa. Bailey brings serious street cred to ALLDAY’s performances.
• Woochan (Jo Woochan)
• Age: 20
• Position: Main Rapper
• Notable for: Making waves as the youngest contestant on Show Me the Money 6 and as a former HYBE trainee under the Trainee A project. His sharp lyricism and battle rap background make him the group’s lyrical powerhouse.
• Youngseo (Lee Youngseo)
• Age: 19
• Position: Lead Vocal
• Notable for: Former contestant on R U Next? and trainee at SM, BELIFT, Source Music, and P NATION. Many fans see her as the most classically “idol-ready” member, with visuals and vocal tone that fit the K-pop mold.

Debut Single Album: Famous

ALLDAY PROJECT’s debut came via a bold two-track single album:

• Lead Track: “Famous”
• A glossy, hard-hitting anthem about the cost and obsession with fame. The MV dropped June 16, with the album release on June 23.
• Sound-wise, it blends trap, synthpop, and hip-hop elements—think BLACKPINK meets 88rising.
• Visually, the MV features moody luxury aesthetics, flashy cars, private jets, and underground dance sequences.
• B-Side: “Wicked”
• Darker, rawer, and more experimental. Infused with Brazilian funk rhythms and a minimal beat, “Wicked” showcases their more aggressive rap line.
• Mixed reviews: Some fans loved its underground energy; others found it “chaotic” or “too noisy.”

The choreography, crafted largely by Bailey, is intense—pushing co-ed performance dynamics in ways we haven’t seen since early KARD.

What Is THEBLACKLABEL?

THEBLACKLABEL is a boutique label founded by Teddy Park, the man behind 2NE1, BLACKPINK, and Big Bang's biggest hits. Although technically independent, the label is closely tied to YG Entertainment.

Previously focused on solo artists like Jeon Somi, Taeyang, and Zion.T, THEBLACKLABEL is now venturing into idol groups. After launching girl group MEOVV in 2024, ALLDAY PROJECT is their second foray, and their first co-ed idol.

How to Meet Them: KFRIDAY Fansign & Video Call Events

Want to meet Annie, Woochan, or Bailey face-to-face (or screen-to-screen)? You can join their video call and in-person fansign events via KFRIDAY, the official fansign partner for ALLDAY PROJECT.

How to Join:

• Visit kfriday.com and search for ALLDAY PROJECT.
• Purchase designated albums during the event period.
• Winners are selected via a lucky draw.
• Selected fans can:
• Join a 1-on-1 video call with a member
• Attend in-person fansigns (Korea-based fans only) or use Kfriday fansign service

Pro tip: Video calls are typically limited to 1-2 minutes per member, so prepare your questions and fan boards in advance!

The Controversy: From Chaebol Privilege to Cultural Appropriation

ALLDAY PROJECT’s debut has not been without drama.

1. Tarzzan’s Cultural Appropriation

Tarzzan faced backlash after appearing with braided hairstyles reminiscent of Black culture. The backlash intensified when fans discovered she followed controversial rapper Tory Lanez, who was convicted of shooting Megan Thee Stallion.

The hashtag #TARZZAN_OUT trended worldwide, with fans debating whether she should issue an apology or be dropped from the lineup. So far, THEBLACKLABEL has remained silent.

2. Annie’s Privilege and Leaked Video

Annie has drawn criticism for being a “chaebol idol”, a corporate heiress seemingly fast-tracked into the industry. A video clip surfaced online showing her at a party in a somewhat intimate setting with another male idol (unconfirmed), causing further debate over her authenticity and character.

While some netizens argue she’s using her wealth and Western connections to climb the K-pop ladder, others defend her talents, citing her rap skills, fluent English, and lyrical contributions.

Is ALLDAY PROJECT the Future of K-pop?

ALLDAY PROJECT is either K-pop’s next revolution or its most hyped social experiment.

Co-ed groups have historically struggled in the Korean mainstream, but ALLDAY is pushing past those limitations with strong branding, talent, and bold risk-taking.

Will they rise above the drama? Can their music outshine the discourse? Only time, and the fans, will tell.

Love them or hate them, ALLDAY PROJECT is undeniably the group everyone is talking about in 2025. With a stacked lineup, strong creative backing, and just enough controversy to keep them trending, their story is only just beginning.

Whether you’re here for the music, the visuals, or the drama—one thing’s clear: ALLDAY PROJECT isn’t going anywhere.

Ready to stan or cancel? Either way, they’re already famous.