Get Ready to Meet Your New Favorite Characters: The ZO& FRIENDS Pop-Up Store Experience

The world of pop culture is about to get a whole lot more exciting! Line Friends, the global entertainment brand beloved for its adorable character universe, is bringing something special to fans with the upcoming ZO& FRIENDS pop-up store experience. This limited-time retail adventure promises to be a must-visit destination for character enthusiasts, collectors, and anyone looking for that perfect dose of kawaii culture.

The Heartwarming Story Behind ZO&FRIENDS

ZO&FRIENDS isn't just another character collaboration – it's a deeply personal project that brings G-Dragon's most cherished companions to life in the most adorable way possible. This fairy-tale aesthetic reflects G-Dragon's emotional depth and creativity, inspired by his personal life and symbols.

Meet the Characters:

ZOA - The main character, ZOA, is based on his pet cat, Princess Zoa. Anyone who follows G-Dragon on social media knows that Princess Zoa Kwon has become a beloved internet sensation in her own right. His followers/fans have shown a lot of affection and love toward the k-pop star's cat. Whenever the idol posts a picture of his cat, his fans are not able to resist his adorable cat picture. Now, this real-life feline princess has been transformed into an enchanting cartoon character that captures all of her charm and personality.

A&NE - The other character, A&NE, is inspired by the daisy flower – his symbolic motif. The daisy has long been associated with G-Dragon's artistic identity, representing purity, new beginnings, and the simple beauty he often incorporates into his creative works.

AKI & ZAKI - These delightful characters add an extra splash of magic to the ZO&FRIENDS universe. AKI and ZAKI are mischievous color drops that have left ZOA's paws full of color through their playful touches. These tiny characters represent the spontaneous creativity and vibrant energy that G-Dragon brings to everything he touches. They embody the unexpected moments of inspiration and the colorful personality that fans love about the artist.

The Creative Vision: ZO&FRIENDS' story is an enchanting journey of imperfect yet perfect friends, delivering a magical experience filled with artistry. This collaboration represents more than just merchandising – it's G-Dragon sharing the things that bring him comfort and joy with his fans around the world.

These characters reflect G-Dragon's unique style and are brought to life with the storytelling expertise of LINE FRIENDS, creating a perfect blend of the K-pop icon's personal aesthetic and LINE FRIENDS' proven ability to create characters that resonate globally.

How to Book Your Visit

The ZON FRIENDS pop-up operates on a reservation system to ensure a safe and enjoyable experience for all visitors. Here's everything you need to know about securing your spot:

Advance Reservation

• Opening Time: July 24, 2025 (Thursday) 7PM PDT
• Entry Period: July 30 (Wednesday) - July 31 (Thursday) KST
• Available Hours: 11AM - 9PM KST (30-minute time slots)
• Important: Booking like just here

On-site Reservation

• Entry Period: August 1 (Friday) - August 10 (Sunday) KST
• How to Join: Join the on-site queue via kiosk

📍 Location & Hours

• Where: K-POP SQUARE HONGDAE
• When: July 30 - August 10, 2025 KST
• Hours: 11AM - 9PM (30-minute reservation slots)

📅 Key Dates to Remember

• Advance Booking Opens: July 25, 2025 (Friday) 11AM
• Booking Entry Period: July 30 (Wednesday) - July 31 (Thursday)
• Pop-up Duration: July 30 - August 10, 2025
• Operating Hours: 11AM - 9PM daily

Pro Tips for Booking:

• Set a reminder for the advance booking opening time
• Have the booking link ready from their Instagram bio
• Consider booking multiple time slots if available
• If you miss advance booking, don't worry - on-site reservations via kiosk are available from August 1st

ZO& Launches with Adorable Must-Haves

• Big Plus (₩158,000): Who needs this huge ZOA? Me.
• Medium Plush (₩68,000): This adorable face is waiting for your hug.
• Sticker Packs(₩5,800): Whether you're Team A&NE or Team ZOA (or both!), these vibrant packs are ideal for decorating phones, laptops, or journals.
• Plates (₩28,000 / ₩38,000): The ceramic plates are shaped like their signature characters, making them both playful and functional.
• Rugs (₩78,000): Don’t even get us started on the fluffy, bold rugs that will make any space pop!
• A&NE Plush Keyring (₩38,000): Possibly the most adorable daisy you’ve ever seen, this plushy pal doubles as a charm and a statement piece.
• ZOA Plush Keyring (₩48,000): This adorable kitty will still your heart and add a little zhuzh on your bag.
• Bandana Scarf (₩18,000): Emblazoned with ZO& icons, it’s the perfect mix of streetwear edge and character flair.

• Reusable Bag: Adorned with floral illustrations and subtle character peeks, it’s available for just ₩3,800 when you spend ₩100,000. Eco-friendly never looked so good.

The Future of Character-Driven Retail

The ZO& FRIENDS pop-up represents the evolution of how beloved characters connect with their audiences. It's not just about selling products – it's about creating communities, fostering creativity, and bringing a little extra joy into everyday life.

As Line Friends continues to expand their global presence and develop new character properties, these pop-up experiences serve as testing grounds for new concepts while celebrating the creativity and imagination that make their characters so endearing.

Whether you're a longtime Line Friends enthusiast or someone curious about the kawaii culture phenomenon, the ZO& FRIENDS pop-up store promises to deliver an experience that's part retail therapy, part cultural immersion, and completely unforgettable.

Get ready to enter a world where cute meets cool, and shopping becomes an adventure. The ZO& FRIENDS universe is waiting to welcome you!