Roblox Official Popup Store "READY, SET, ROBLOX" - Korea's First Offline Gaming Experience
Breaking New Ground: When Virtual Worlds Meet Reality
On August 1, Roblox officially opened its first offline pop-up event in Korea, titled "READY, SET, ROBLOX." With an average of 111.8 million daily active users globally, Roblox has become a cultural phenomenon, and this groundbreaking event offers fans an unprecedented opportunity to engage with their favorite platform in the physical world.
Event Overview
- Duration: August 1-17, 2025 (17 days)
- Location: Hyundai Department Store, Pangyo
- Layout: 3 immersive zones across multiple floors
Three Zones of Pure Gaming Magic
Basement Event Hall - Gaming Paradise
The basement Event Hall features a game zone, photo zone, and merchandise zone. Attendees can play popular Roblox titles including Grow a Garden—which set a global record for concurrent users—along with RIVALS, FISCH, Chained, Dandy's World, and K-Photo. Of particular note is the world premiere of Prism Runway Show, a dress-up fashion game developed by Pond Studio.
Featured Games:
- Grow a Garden - The record-breaking sensation
- RIVALS, FISCH, Chained, Dandy's World, K-Photo - Fan favorites
- Prism Runway Show - Exclusive world premiere by Pond Studio
Merchandise Wonderland
The merchandise zone features a total of 93 different items. Each day, the first 100 visitors will have the opportunity to purchase a limited "Roblox Special Goods Set." The collection includes everything from top game IP collaborations to branded Roblox hoodies, T-shirts, folding umbrellas, pouches, and desk pads.
10th Floor Topaz Hall - Interactive Experiences
The 10th-floor Topaz Hall hosts a series of hands-on activities, including a game challenge zone, a Photoism photo booth, and a short-form video booth. An educational exhibit focused on platform safety and digital citizenship has also been installed, aimed at promoting responsible and secure use of Roblox for users of all ages.
Exclusive Perks & Rewards
- Free Digital Assets: Every visitor receives complimentary Roblox digital assets
- Purchase Bonuses: Additional prizes based on spending amounts
- Stamp Mission: Complete interactive booth challenges for exclusive limited-edition gifts
Why Choose Kfriday for Your Next Popup Adventure?
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Memories: Professional documentation of your experience
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What's Next?
The success of Roblox's Korean debut signals an exciting future for immersive brand experiences. From gaming giants to fashion brands, everyone wants to create that perfect blend of digital innovation and physical engagement.
Stay ahead of the curve. Be ready for the next big popup. Choose Kfriday.