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Oct 30, 202644

Hailey Bieber’s Blue Face Mask in Korea: The Viral K-Beauty Product Revealed!

Hailey Bieber has given K-Beauty fans another reason to pay attention to Korean skincare! During her recent trip to South Korea with Justin Bieber, the model and beauty entrepreneur shared a series of photos and videos showing little moments from their stay. Among the snapshots of Korean food, drinks, and Seoul life, one beauty detail quickly caught everyone's attention: a striking blue sheet mask.


So, what is the mysterious blue face mask Hailey Bieber wore in Korea? It's from PYDERIN, a Korean skincare brand specializing in PDRN-based products. And the exact product everyone's talking about is the PYDERIN Hydrobooster PDRN SOS Hyal Soothing Mask.


What Is the Blue Mask Hailey Bieber Wore?

The blue sheet mask spotted in Hailey's photos is the Hydrobooster PDRN SOS Hyal Soothing Mask by PYDERIN.

The product caught attention not only because of its vibrant blue color, but also because of its skincare ingredients. It combines PDRN with hydrating and soothing ingredients designed to help skin feel more comfortable and moisturized.


According to product information featured by Vogue Thailand, its formula includes:

  • PDRN: An ingredient derived from salmon DNA that has become increasingly popular in Korean skincare.
  • 10 types of hyaluronic acid: Designed to help attract and retain moisture.
  • Blue Azulene: An ingredient commonly used in skincare products formulated to soothe the skin.
  • Snail secretion filtrate: A popular K-Beauty ingredient associated with hydration and skin conditioning.
  • PGA (Polyglutamic Acid): A moisturizing ingredient that helps support skin hydration.


Together, these ingredients make the blue mask particularly interesting for anyone looking for a hydrating and soothing skincare step. As with any skincare product, results can vary depending on individual skin types and conditions.



Why Is Everyone Talking About PDRN in Korean Skincare?

If you've been following K-Beauty trends, you've probably seen the word PDRN everywhere!

PDRN stands for Polydeoxyribonucleotide. In skincare, it is often highlighted for its association with skin conditioning, hydration, and elasticity-focused formulations.

PYDERIN is a Korean skincare brand that puts PDRN at the center of its product range. According to the brand, its formulas use highly purified PDRN derived from salmon DNA, with a focus on skin elasticity and overall skin condition.

PDRN has become one of the ingredients attracting attention in Korea's beauty industry, appearing in everything from serums and creams to sheet masks. Hailey's blue mask is another example of how Korean skincare ingredients are finding their way into international beauty conversations.


PYDERIN: More Than Just a Blue Sheet Mask

The blue Hydrobooster mask isn't the only product from PYDERIN attracting attention.

The brand also offers other PDRN-focused skincare products, including the PDRN Firming Mask Pack, which has also been featured in coverage of Hailey Bieber's Korean skincare picks.

While the blue mask focuses on soothing and hydration, the firming mask is positioned around hydration and skin elasticity. It features PDRN alongside peptides and hydrolyzed collagen.

For K-Beauty lovers who enjoy exploring ingredient-focused skincare, PYDERIN is definitely a Korean brand worth knowing.



Where Can You Buy PYDERIN in Korea?

Want to try the same blue mask that caught Hailey Bieber's attention?

PYDERIN products are available through the brand's official online store, as well as selected pharmacies and partner clinics in Korea. You can check the brand's official website for product information and locations.


Official PYDERIN website: https://pyderin.com/


The brand's website currently lists the products for preorder, with shipping scheduled from November 19, 2026. Availability and delivery dates may change, so check the official store before ordering.


Discover Korean Beauty Trends with Kfriday!

Hailey Bieber's blue mask moment is another reminder that Korea is full of exciting beauty discoveries. From innovative skincare ingredients to viral sheet masks, there's always something new for beauty lovers to explore.


Want to get your hands on Korean skincare products, cosmetics, or other trending items? Kfriday helps international customers shop in Korea and get their favorite Korean products delivered worldwide.


Whether it's the latest K-Beauty discovery or a must-have K-pop collectible, you can shop for Korean favorites without having to travel to Seoul!