UGG Names Jang Wonyoung as New APAC Brand Ambassador
IVE’s Jang Wonyoung has officially joined UGG as its new Asia-Pacific (APAC) Brand Ambassador, marking a new collaboration between the K-pop star and the global lifestyle brand.
Announced on September 17, 2026, the partnership begins with UGG’s new “Born to Feel” campaign, featuring Wonyoung in the brand’s Fall/Winter 2026 collection.
Jang Wonyoung Joins UGG as APAC Brand Ambassador
Known for her work as a member of IVE, Jang Wonyoung has become one of the most recognizable figures in K-pop and fashion.
With her new role as UGG’s APAC Brand Ambassador, Wonyoung will represent the brand across the Asia-Pacific region.
The partnership was announced alongside UGG’s latest campaign, “Born to Feel,” which focuses on comfort, self-expression, and embracing moments of feeling like yourself.
Rather than focusing only on Wonyoung’s glamorous stage image, the campaign presents a more relaxed side of the star through everyday-inspired styling.
Wonyoung Stars in UGG’s “Born to Feel” Campaign
For the campaign, Wonyoung wears several pieces from UGG’s Fall/Winter 2026 collection, combining the brand’s signature casual aesthetic with her own style.
Among the featured footwear are the Enwrap Clog, Classic Ultra Mini Fluffed, and Classic Mini Heritage.
The Enwrap Clog features a clog-inspired silhouette with a hidden platform, while the Classic styles bring UGG’s recognizable sheepskin and suede aesthetic to the campaign.
Together, the looks highlight the comfortable and casual styling associated with UGG while showcasing Wonyoung’s fashion-forward image.
Shop UGG Styles Featured in the Campaign
The new campaign comes as UGG introduces its Fall/Winter 2026 collection across the Asia-Pacific market.
For fans looking to recreate Wonyoung’s looks, UGG’s featured styles include:
- Enwrap Clog
- Classic Ultra Mini Fluffed
- Classic Mini Heritage
Availability and color options may vary by country and retailer.
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Whether you are looking for UGG items featured in Wonyoung’s latest campaign or other Korean fashion and beauty products, Kfriday works as your personal Korean shopping assistant.
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Final Thoughts
Jang Wonyoung’s new role as UGG’s APAC Brand Ambassador brings together her fashion-forward image and UGG’s signature focus on comfort and self-expression.
Through the “Born to Feel” campaign, Wonyoung showcases UGG’s Fall/Winter 2026 collection in a more relaxed and everyday setting, giving fans a closer look at the brand’s latest styles.
If you are a Wonyoung or IVE fan looking to shop UGG products from Korea, keep an eye on Kfriday for the latest Korean releases and fashion items. With Kfriday’s Korean proxy shopping service, international fans can shop products from Korean stores and have them delivered overseas.