BLACKPINK’s Jennie to Make Summer Comeback with “Less Than a Lover” on July 24
BLACKPINK's Jennie is officially making her summer comeback with a brand-new solo single, "Less Than a Lover."
The singer announced that the song will be released on July 24, 2026, at 1 p.m. KST, marking her first solo music release since the success of her debut solo album Ruby. The announcement immediately sparked excitement among fans, who have eagerly awaited Jennie's next musical chapter.
Jennie Announces “Less Than a Lover”
Jennie first hinted at the project through social media before officially revealing the song's title and release date.
The teaser introduces "Less Than a Lover" as a summer release, accompanied by a minimalist visual concept that has already generated widespread discussion online. Although the full musical direction has not yet been revealed, anticipation is high following the critical and commercial success of Ruby.
Jennie Takes the Creative Lead
One of the biggest highlights of the announcement is Jennie's creative involvement in the project.
The official teaser confirms that the single is directed, written, and musically created by Jennie herself, continuing the hands-on approach she demonstrated throughout her solo career. The credits reinforce her growing reputation as an artist who actively shapes both the visual and musical identity of her work.
Building on the Success of Ruby
"Less Than a Lover" follows the release of Jennie's first solo studio album, Ruby, which showcased her versatility through a wide range of musical styles and collaborations.
Since then, Jennie has continued balancing solo activities with BLACKPINK's group promotions, proving her ability to thrive both as a solo artist and as a member of one of K-pop's biggest groups.
The upcoming single is expected to begin a new chapter in her solo discography while highlighting her continued artistic evolution.
Looking Ahead
With the release just days away, fans can expect additional teaser content leading up to July 24.
As excitement continues to build, "Less Than a Lover" is shaping up to be one of the most highly anticipated K-pop solo releases of the summer. Whether the song explores a softer emotional side or a bold new concept, Jennie's return is expected to make a significant impact.
Final Thoughts
BLACKPINK's Jennie is officially set to return with her new solo single "Less Than a Lover" on July 24.
With Jennie taking the lead in the song's creative direction as its writer, director, and musical creator, the comeback promises to showcase another side of her artistry. As fans count down to the release, anticipation continues to grow for what could become one of this summer's biggest K-pop releases.