TXT’s SOOBIN Named Dolce&Gabbana’s New Global Ambassador
TOMORROW X TOGETHER’s SOOBIN has been named Dolce&Gabbana’s newest Global Ambassador, marking a new chapter in his relationship with the Italian luxury fashion house.
The appointment was reported on September 6, 2026, with SOOBIN officially joining the Dolce&Gabbana family as a Global Ambassador. In a statement shared following the announcement, SOOBIN expressed his excitement about beginning a new journey with the brand and creating new experiences together.
The appointment comes shortly after SOOBIN made his Dolce&Gabbana Milan Fashion Week debut at the brand’s Men’s Spring/Summer 2027 show in July 2026.
SOOBIN Joins Dolce&Gabbana as Global Ambassador
As a new Global Ambassador, SOOBIN will represent Dolce&Gabbana in its global fashion activities.
The announcement marks an official step forward in his relationship with the Italian fashion house, following his appearance at its Men’s Spring/Summer 2027 runway show in Milan.
SOOBIN said he was honored to join the Dolce&Gabbana family and expressed his excitement about the opportunities ahead.
For SOOBIN, the appointment adds another major luxury fashion partnership to his growing presence in the fashion industry.
From Milan Fashion Week Guest to Global Ambassador
SOOBIN’s appointment follows his appearance at the Dolce&Gabbana Men’s Spring/Summer 2027 Fashion Show in Milan.
The show, titled “Vacanze Siciliane,” took place during Milan Men’s Fashion Week in July 2026.
Dolce&Gabbana’s official website lists Choi Soobin among the celebrities who attended the show. The brand’s official coverage also includes images of SOOBIN from the event.
Vogue Singapore described the appearance as SOOBIN’s front-row debut at Dolce&Gabbana, placing him alongside other notable guests at the Milan presentation.
His appearance at the show therefore preceded his appointment as Global Ambassador by roughly two months.
SOOBIN’s First Dolce&Gabbana Fashion Show Appearance
The July 2026 fashion show marked SOOBIN’s first appearance at a Dolce&Gabbana runway presentation.
He attended the show in Milan wearing a tailored Dolce&Gabbana look and was photographed among the event’s front-row guests.
The appearance attracted attention from international fashion media, with SOOBIN joining a guest list that included celebrities and figures from entertainment and sports.
His transition from a fashion-show guest to Global Ambassador shortly afterward highlights the growing relationship between the TXT leader and the luxury house.
SOOBIN’s Statement
Following the ambassador announcement, SOOBIN shared his excitement about joining Dolce&Gabbana.
He described himself as honored to join the Dolce&Gabbana family as Global Ambassador and said he was looking forward to starting the new journey together and to what they would create and share in the future.
The statement reflects the beginning of a new stage in his relationship with the brand rather than simply a one-time fashion-week appearance.
A New Fashion Chapter for the TXT Leader
SOOBIN is the leader of TOMORROW X TOGETHER, also known as TXT, a five-member group under BIGHIT MUSIC.
The group continues its global activities, while SOOBIN has increasingly appeared in fashion-related events and projects as an individual.
His Dolce&Gabbana appointment follows his high-profile appearance at the brand’s Milan show and further expands his presence in the international fashion scene.
The timing is particularly notable because Dolce&Gabbana already has several Korean celebrities among its ambassadors. The house previously appointed actor Jung Haein as Global Brand Ambassador in April 2025 and ATEEZ's San as Global Ambassador in October 2025.
SOOBIN at Dolce&Gabbana’s Spring/Summer 2027 Show
The Men’s Spring/Summer 2027 collection, presented in Milan, was titled “Vacanze Siciliane.”
Dolce&Gabbana’s official show coverage features SOOBIN among the celebrities attending the presentation.
His appearance was part of the brand’s wider strategy of bringing together fashion, entertainment and international celebrity culture around its runway shows.
For SOOBIN, the Milan appearance became an important introduction to the Dolce&Gabbana world shortly before his official ambassador appointment.
What the Global Ambassador Role Means
Dolce&Gabbana’s Global Ambassadors represent the house through international fashion campaigns, events and brand activities.
The appointment places SOOBIN alongside other global figures who have been selected by Dolce&Gabbana to represent different aspects of the brand’s identity.
At this stage, specific future campaigns or collections featuring SOOBIN have not been officially detailed, so it is too early to state which upcoming Dolce&Gabbana campaigns he will appear in.
What is confirmed is that SOOBIN has joined the brand as a Global Ambassador following his recent Milan Fashion Week appearance.
Final Thoughts
TXT’s SOOBIN has officially stepped into a new fashion role as Dolce&Gabbana’s newest Global Ambassador.
The appointment follows his first appearance at the brand’s Men’s Spring/Summer 2027 Fashion Show in Milan, where he attended the front row in July 2026.
With SOOBIN now joining Dolce&Gabbana’s global ambassador lineup, fans can look forward to seeing how his relationship with the Italian luxury house develops through future fashion events and campaigns.