G-DRAGON x McDonald’s: Korean-Inspired Burgers Launch in Asia
McDonald’s is teaming up with G-DRAGON for a new campaign that brings Korean-inspired flavors and the artist’s distinctive style to the fast-food brand. The collaboration launches in South Korea on September 17, 2026, with two new chicken burgers featuring a gochujang-butter sauce.
The campaign is set to roll out across 13 Asian markets, with each market adapting its menu to local tastes. It will also include limited-edition merchandise developed in collaboration with PEACEMINUSONE, G-DRAGON’s fashion and lifestyle brand.
McDonald’s Launches Two Gochujang Butter Chicken Burgers in Korea
McDonald’s Korea has introduced two new chicken burgers as the first menu items in the campaign:
- McCrispy Gochujang Butter – Made with a Cajun-seasoned chicken thigh patty, gochujang-butter sauce, and Colby Jack cheese.
- McSpicy Gochujang Butter – Made with a spicy chicken breast patty, the same gochujang-butter sauce, and Colby Jack cheese.
The gochujang-butter sauce is also available separately as a dipping sauce. The campaign highlights gochujang, a Korean fermented red chili paste, as the central flavor inspiration.
A Korean-Inspired Menu Expands Across 13 Asian Markets
The campaign is planned to roll out sequentially from September 17 across 13 Asian markets, including China, Vietnam, and Indonesia.
McDonald’s Korea developed the gochujang-butter sauce in South Korea. Participating markets will create their own menu offerings around the sauce, taking local tastes and market characteristics into account.
This means the exact menu and availability may differ by country. The two chicken burgers launched in South Korea are confirmed Korean menu items, but the same products are not necessarily available in every participating market.
What Is the “Gochujang Butter” Campaign About?
The campaign centers on introducing a Korean-inspired flavor to McDonald’s menus across multiple Asian markets. Rather than offering one identical menu everywhere, participating markets will adapt the core sauce concept to their own customers.
McDonald’s Korea said the campaign reflects growing international interest in Korean flavors, particularly among younger consumers who share food experiences through social media. This rationale was provided by the company as part of its explanation for the campaign.
G-DRAGON and PEACEMINUSONE Bring Fashion Into the Collaboration
The partnership extends beyond food. McDonald’s Korea plans to release limited-edition merchandise created in collaboration with PEACEMINUSONE later in September.
PEACEMINUSONE is the fashion and lifestyle brand founded by G-DRAGON. The merchandise is part of the broader campaign, connecting McDonald’s food promotion with the artist’s fashion identity.
As of the September 17 announcement, further details about the merchandise—including the specific items, prices, and exact release date—had not yet been announced.
Final Thoughts
The G-DRAGON x McDonald’s campaign combines Korean-inspired menu items with a fashion collaboration involving PEACEMINUSONE. South Korea’s launch begins with two chicken burgers featuring gochujang-butter sauce, while the wider campaign is scheduled to roll out across 13 Asian markets with locally adapted menus.
Fans can also look forward to the limited-edition PEACEMINUSONE merchandise planned for later in September. More details about the goods and their release are expected to be announced separately.