IVE’s Rei Named Global Ambassador for Makeup Brand AGE20’S
IVE’s Rei has been officially named the new Global Ambassador for Korean makeup brand AGE20’S, as the brand prepares to launch a new global rebranding campaign.
AGE20’S announced the partnership on August 19, 2026, with Rei set to play a central role in the brand’s refreshed image and upcoming global marketing activities.
Rei Becomes AGE20’S Global Ambassador
AGE20’S has selected IVE’s Rei as its new global ambassador as the Korean makeup brand moves forward with a major rebranding effort.
According to AGE20’S, Rei was chosen for her strong global fanbase and trend-forward image, qualities the brand believes will help it connect with younger consumers in both Korea and overseas markets.
Through the partnership, Rei will become one of the main faces of AGE20’S as the brand introduces its updated identity to a wider international audience.
AGE20’S Begins a New Global Rebranding
The partnership with Rei comes as AGE20’S prepares to strengthen its position as a “skin-first makeup” brand.
The company plans to roll out its new brand identity sequentially from the second half of 2026, with Rei appearing in various promotional campaigns.
The planned activities include:
- New brand films
- Photo shoots featuring Rei
- Large-scale outdoor advertisements
- Advertising at major subway stations
- Pop-up stores
- Expanded online and offline marketing in overseas markets
AGE20’S plans to use these campaigns to introduce its refreshed brand identity to both Korean and international consumers.
Rei to Star in Upcoming AGE20’S Campaigns
As the brand's new global ambassador, Rei is expected to appear across AGE20’S upcoming promotional content.
The brand specifically mentioned brand films, photo shoots, outdoor advertisements, and pop-up events as part of the collaboration.
This will give fans opportunities to see Rei representing AGE20’S across both online and offline campaigns as the rebranding rolls out.
AGE20’S Expands Its Global Beauty Strategy
The appointment comes as AGE20’S continues to expand beyond its established Korean market.
The brand has been increasing its focus on overseas markets and has recently been working to strengthen its presence in regions including Japan, the United States, Europe, Latin America, and India.
AGE20’S has also been expanding its distribution through online and H&B channels as it shifts toward a more globally oriented makeup strategy.
The appointment of Rei as global ambassador is therefore part of a broader effort to introduce AGE20’S to younger consumers worldwide.
Rei's Growing Presence in the Beauty Industry
The new partnership adds another beauty-related brand role to Rei's growing portfolio.
In 2026, Rei was also selected as a brand ambassador for LUNA, another beauty brand operated by Aekyung Industrial, the company behind AGE20’S. Aekyung Industrial's corporate history lists Rei's appointment as LUNA's brand ambassador in February 2026.
Her new role with AGE20’S further strengthens her presence in the K-beauty industry.
About AGE20’S
AGE20’S is a Korean makeup brand operated by Aekyung Industrial.
The brand is particularly known for its essence foundation/cushion products and has been expanding its product lineup and overseas business.
In 2026, AGE20’S has continued introducing new makeup products, including its Cloud Comfort Powder Pact, which launched in Japan in August through the brand's official Qoo10 store.
The brand's new global strategy will now be promoted alongside Rei as its global ambassador.
Final Thoughts
IVE’s Rei has officially been named the new Global Ambassador for AGE20’S, marking a new partnership between the K-pop star and the Korean makeup brand.
The appointment comes as AGE20’S begins a major global rebranding campaign, with new brand films, photoshoots, outdoor advertising, and pop-up stores planned from the second half of 2026.
With Rei's international fanbase and the brand's push toward overseas markets, the collaboration is set to introduce AGE20’S's refreshed “skin-first makeup” identity to a broader global audience.