IVE’s Leeseo Named New Ambassador for Eau de Caribe
IVE’s Leeseo has been named the new ambassador for Korean haircare brand Eau de Caribe.
The announcement was made on September 23, 2026, with Leeseo beginning her activities for the brand through a new blind teaser campaign. The collaboration focuses on fragrance and haircare, with a new product called “Rose Rosée” at the center of the campaign.
Leeseo Becomes Eau de Caribe Ambassador
Starship Entertainment confirmed that Leeseo has been selected as the new ambassador for Eau de Caribe, a Korean haircare and fragrance brand.
The brand began its collaboration with Leeseo through a blind teaser campaign that introduced the mood and fragrance of its new product before directly revealing the model and product.
The campaign was designed to build curiosity around the fragrance by focusing on its atmosphere rather than immediately showing Leeseo or the product.
Eau de Caribe explained that Leeseo’s clear and sophisticated image naturally matched the brand’s fragrance concept, which was one of the reasons she was selected as its ambassador.
“Rose Rosée” Is at the Center of the Collaboration
The main product introduced through the collaboration is Eau de Caribe’s new hair perfume oil, “Rose Rosée.”
The fragrance was personally selected by Leeseo.
According to the brand, Rose Rosée takes inspiration from a freshly bloomed rose covered in morning dew. Rather than focusing on a deep or heavy rose fragrance, the scent is designed around a lighter and more delicate interpretation of a fresh rose.
The product combines haircare with fragrance, making it part of Eau de Caribe’s hair perfume oil line.
Rose Rosée Sold Out During Pre-Orders
Rose Rosée attracted attention even before its official launch.
Eau de Caribe stated that the prepared quantity for its pre-order period sold out before the product’s official release.
The product launch is part of the brand’s broader expansion of its haircare and fragrance offerings in Korea.
Eau de Caribe Expands Its K-Beauty Presence
Eau de Caribe is a Korean haircare brand that has been expanding its product and distribution lineup.
The brand previously introduced its “Silky Perfume Care Shampoo & Treatment” line and has been expanding its presence through both online and offline retail channels.
Recent distribution expansion has included Musinsa Beauty and offline beauty and pharmacy retail channels, including Onnuri Pharmacy stores, giving the brand additional opportunities to reach Korean consumers and international visitors shopping in Korea.
The collaboration with Leeseo comes as Eau de Caribe continues to build its presence in Korea’s beauty and haircare market.
Leeseo’s Growing Beauty Activities
Leeseo continues to balance her activities as a member of IVE with individual appearances in fashion, beauty, and entertainment.
Her new role with Eau de Caribe adds a haircare and fragrance campaign to her individual activities.
IVE is also currently holding its second world tour, “SHOW WHAT I AM,” during 2026.
Final Thoughts
IVE’s Leeseo has officially joined Eau de Caribe as the brand’s new ambassador, introducing a collaboration centered around haircare and fragrance.
The campaign begins with Rose Rosée, a hair perfume oil featuring a fresh rose-inspired fragrance personally selected by Leeseo. Its pre-order quantity also sold out ahead of the official launch.
For fans interested in Korean beauty and fragrance trends, the collaboration offers a closer look at an emerging Korean haircare brand while highlighting Leeseo’s growing individual activities outside of IVE.
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