ATEEZ's SEONGHWA Stars in SONGZIO's 2026 Autumn/Winter Campaign

ATEEZ member SEONGHWA has taken center stage in SONGZIO's 2026 Autumn/Winter (26AW) campaign, continuing his role as the Korean fashion brand's Global Ambassador.

Released in late July 2026, the campaign showcases SEONGHWA wearing pieces from SONGZIO's 26AW collection, "Crushed. Cast. Constructed." Through a series of artistic campaign images, the idol embodies the collection's sculptural silhouettes and distinctive aesthetic, highlighting the brand's signature fusion of fashion and contemporary art.

SEONGHWA Continues as SONGZIO's Global Ambassador

SEONGHWA has served as SONGZIO's Global Ambassador, representing the brand through runway appearances, fashion campaigns, and editorial projects.

For the latest campaign, he models the 26AW collection, bringing the collection's bold tailoring and architectural designs to life with his signature charisma. The campaign further strengthens the collaboration between the ATEEZ member and the Korean designer brand.

Exploring the "Crushed. Cast. Constructed." Collection

The 2026 Autumn/Winter collection, titled "Crushed. Cast. Constructed.", draws inspiration from the rapid industrial transformation of the early 20th century and the sculptural works of American artist John Chamberlain.

The collection explores themes of deconstruction and reconstruction, reimagining classic menswear through exaggerated proportions, exposed seams, asymmetrical draping, and SONGZIO's signature sculptural silhouettes. It was originally presented during Paris Fashion Week in January 2026.

Campaign Photographed by Daniel Archer

The campaign was photographed by Daniel Archer, a British photographer known for his cinematic visual style and use of light and space.

According to SONGZIO, Archer's photography captures the structural beauty of the garments while emphasizing the collection's themes of order, disorder, destruction, and rebirth. SEONGHWA's expressive presence complements the artistic direction, resulting in a campaign that blends fashion with visual storytelling.

SEONGHWA's Growing Influence in Fashion

Beyond his activities with ATEEZ, SEONGHWA continues to expand his presence in the global fashion industry.

His ongoing partnership with SONGZIO has included runway appearances, campaign shoots, and ambassador activities, further establishing him as one of K-pop's rising fashion figures. The latest campaign reflects both the brand's creative vision and SEONGHWA's versatility as a model and performer.

Final Thoughts

ATEEZ's SEONGHWA once again showcases his fashion influence through SONGZIO's 2026 Autumn/Winter campaign.

Featuring the "Crushed. Cast. Constructed." collection, the campaign highlights the collaboration between the global ambassador and one of Korea's leading designer brands, combining contemporary fashion with artistic storytelling.