SEVENTEEN’s VERNON Named New Global Ambassador for MARITHÉ FRANÇOIS GIRBAUD
SEVENTEEN’s VERNON has been officially named the new Global Brand Ambassador for MARITHÉ + FRANÇOIS GIRBAUD.
The Korean fashion brand announced VERNON’s new role on August 10, 2026, introducing him through the brand’s first campaign featuring the SEVENTEEN member.
VERNON Joins MARITHÉ + FRANÇOIS GIRBAUD
MARITHÉ + FRANÇOIS GIRBAUD officially introduced VERNON as its new global ambassador, marking the beginning of a new partnership between the SEVENTEEN member and the fashion brand.
The announcement was accompanied by campaign images featuring VERNON wearing pieces from the brand’s collection. The campaign presents a new interpretation of the brand’s signature style through VERNON’s image and styling.
First Campaign Features Seoul Exclusive Collection
For VERNON’s first campaign with the brand, MARITHÉ + FRANÇOIS GIRBAUD highlighted pieces from its “Seoul Exclusive Collection.”
According to the brand’s announcement, the key pieces styled with its signature denim belong to this special collection, bringing together the brand’s identity, VERNON’s style, and the contemporary atmosphere of Seoul.
The campaign was released alongside the announcement of VERNON’s new global ambassador position.
Seoul Exclusive Collection Available in Korea
The campaign announcement also listed several MARITHÉ + FRANÇOIS GIRBAUD offline stores in Korea where the Seoul Exclusive Collection is available, including locations in Hannam, Myeongdong, Seongsu, Hongdae, Dosan, Gwangjang Market, and The Hyundai Seoul.
The brand also announced an online release for August 11 at 5 p.m. KST through its official online store.
VERNON Expands His Fashion Presence
VERNON has previously worked with major fashion brands, including KENZO, for which he was appointed Global Brand Ambassador in 2023.
His new partnership with MARITHÉ + FRANÇOIS GIRBAUD adds another global fashion role to his career while introducing him as a representative of the Korean brand to an international audience.
Final Thoughts
SEVENTEEN’s VERNON has officially joined MARITHÉ + FRANÇOIS GIRBAUD as its new Global Brand Ambassador.
His first campaign for the brand features the Seoul Exclusive Collection, with selected pieces available through MARITHÉ + FRANÇOIS GIRBAUD stores in Korea and its official online channel.