JISOO x Salomon FW26: ‘IN THE OPEN’ Campaign & Collection
JISOO x Salomon FW26: ‘IN THE OPEN’ Campaign in Seoul
BLACKPINK’s JISOO stars in Salomon’s new Fall/Winter 2026 campaign, “IN THE OPEN,” marking her first global campaign for the French outdoor brand since becoming its Global Ambassador.
Set in Seoul, the campaign brings together urban landscapes and natural environments while highlighting Salomon’s latest FW26 footwear collection.
JISOO Fronts Salomon’s “IN THE OPEN” Campaign
Salomon officially unveiled “IN THE OPEN” on October 1, 2026.
The campaign marks JISOO’s debut in a global campaign for Salomon following her appointment as the brand’s Global Ambassador in Spring 2026.
Rather than focusing exclusively on traditional outdoor environments, the campaign explores the connection between the city and nature. JISOO is photographed across Seoul, including parks, trails, and quieter urban spaces.
The campaign’s visual concept reflects Salomon’s approach to movement across changing environments, from city streets to outdoor spaces.
A Campaign Shot in Seoul
Seoul plays an important role in the visual direction of “IN THE OPEN.”
Salomon describes the campaign as a story that moves through different winter conditions, including scenes following rainfall, misty streets, open spaces, and areas where concrete and nature meet.
The setting reflects the way JISOO moves through her home city while connecting Salomon’s outdoor heritage with everyday urban life.
Salomon Creative Director Heikki Salonen explained that the campaign was designed to show winter across the different environments people experience in their daily lives. Seoul was chosen as a meaningful setting for that story and for its connection to JISOO.
Three Key FW26 Footwear Styles
The “IN THE OPEN” capsule highlights three updated silhouettes from Salomon’s XT franchise.
XT-6 Protective
The XT-6 Protective updates Salomon’s iconic XT-6 with a more rugged construction.
The shoe features a ripstop upper and workwear-inspired details, giving the trail-inspired silhouette additional protection for fall and winter conditions.
XT-Whisper GORE-TEX
The XT-Whisper GORE-TEX brings GORE-TEX protection to the XT-Whisper silhouette.
The lightweight design is positioned as an everyday option while offering additional protection against changing weather conditions.
XT-4 OG GORE-TEX
The XT-4 OG GORE-TEX updates Salomon’s trail-running silhouette with GORE-TEX.
The design combines the original XT-4 OG aesthetic with additional weather protection, making it suitable for both urban exploration and outdoor environments.
JISOO on the Salomon Collaboration
JISOO said that she naturally prefers light and comfortable movement in her everyday life, making Salomon a good fit because of the brand’s focus on comfort across different weather and environments.
She also highlighted the versatility of Salomon footwear for both everyday wear and outdoor activities.
For her, “IN THE OPEN” provided an opportunity to experience the brand’s Winter Story collection through her first global campaign with Salomon.
When Does the Salomon FW26 Collection Launch?
The Salomon FW26 “IN THE OPEN” capsule launches globally on October 7, 2026, through Salomon’s official website.
Salomon’s regional campaign pages also list October 7 as the exclusive early-access date, with the release described as limited in both quantity and availability.
The campaign additionally features an exclusive JISOO FLOWER accessory. Customers purchasing an XT-Whisper are eligible to receive the accessory while supplies last and during the limited-time promotion.
JISOO’s Growing Role in Fashion and Lifestyle
JISOO’s partnership with Salomon began in 2026 when she was appointed the brand’s Global Ambassador.
“IN THE OPEN” represents the first global campaign released under that role and further connects her work in music and fashion with Salomon’s expanding lifestyle direction.
Rather than separating outdoor performance from everyday fashion, the campaign presents the FW26 collection across both natural and urban environments.
Final Thoughts
JISOO’s first global Salomon campaign, “IN THE OPEN,” brings the brand’s FW26 collection to Seoul, combining city landscapes with outdoor environments.
With three key silhouettes—the XT-6 Protective, XT-Whisper GORE-TEX, and XT-4 OG GORE-TEX—the campaign focuses on footwear designed for changing conditions while maintaining Salomon’s distinctive Sportstyle aesthetic.
The FW26 “IN THE OPEN” collection launches globally on October 7, 2026, giving fans a chance to explore the styles featured in JISOO’s latest Salomon campaign.