IVE's Leeseo & Gaeul Bring Cozy Vibes to Crocs Korea Campaign

When comfort meets K-pop star power, magic happens. IVE members Leeseo and Gaeul have teamed up with Crocs Korea for a charming winter campaign that's capturing hearts across social media.

The Perfect Partnership

The collaboration features the two youngest members of IVE showcasing Crocs' cozy winter collection through a campaign titled "Cozy & Holiday." What makes this partnership particularly authentic?

Both Gaeul and fellow member Rei are known fans of Crocs, making this more than just another celebrity endorsement—it's a genuine match.

One Message: Comfort First

The campaign centers on the "Cozy" theme with the tagline "It's your World. Make It Cozy." Leeseo and Gaeul bring this concept to life through intimate home party scenes, surrounded by plush toys and vintage furniture. The warm, inviting atmosphere captures those perfect winter moments when comfort is all that matters—curling up at home in your coziest footwear, creating your own little world of warmth.

Featured in Allure Korea

The collaboration earned feature status as the digital cover for Allure Korea's October 2025 issue, with the full photoshoot and behind-the-scenes content released across Allure Korea's website, social media platforms, and Crocs Korea's official channels.

A Campaign That Resonates

There's something refreshing about seeing K-pop idols embrace comfort-first fashion. In an industry often associated with high fashion and glamour, Leeseo and Gaeul remind us that style doesn't have to sacrifice comfort. Their genuine enthusiasm for the brand shines through, making this campaign feel authentic rather than forced.

As we head into the colder months, this collaboration arrives at the perfect time—reminding us that sometimes the best fashion choice is the one that makes you feel warm, cozy, and completely yourself.