SEVENTEEN Brings the Fun: Upcoming Collaboration with ISAAC X SMURF, DK X Seungkwan and Sulbing
K-pop powerhouse SEVENTEEN is gearing up for an adorable new collaboration that's sure to delight CARATs everywhere. The 13-member group is teaming up with luxury lifestyle brand ISAAC for a special SMURF-themed collection, alongside a sweet partnership with Korean dessert chain Sulbing.
The ISAAC X SMURF X SEVENTEEN Collection
SEVENTEEN is joining forces with ISAAC for a whimsical collaboration featuring the beloved blue characters from The Smurfs. This partnership brings together high-quality lifestyle products with the charm of both SEVENTEEN and the iconic Smurfs franchise, creating a unique collection that fans won't want to miss.
DK X Seungkwan '소야곡' (Soyagok) Popup Store (link)
In even more exciting news, SEVENTEEN's vocal powerhouses DK (Dokyeom) and Seungkwan are celebrating the release of their 1st Mini Album '소야곡' (Soyagok) with a special popup store! This marks a significant moment as the beloved duo showcases their musical chemistry outside of SEVENTEEN's group activities.
The '소야곡' popup store will give fans an intimate look into DK and Seungkwan's creative vision for their first collaborative mini album. Visitors can expect exclusive merchandise, album-themed photo zones, and a chance to immerse themselves in the world of '소야곡'.
This popup represents more than just a shopping experience—it's a celebration of the unique bond between these two members and their artistic growth. Fans will have the opportunity to collect limited edition items that commemorate this special release and create memories celebrating DK and Seungkwan's musical journey together.
Sweet Treats at Sulbing (link)
Adding to the excitement, SEVENTEEN is also partnering with Sulbing (설빙), Korea's premier bingsu (shaved ice dessert) café chain. Known for their Instagram-worthy desserts and innovative flavor combinations, Sulbing is the perfect match for a collaboration that's bound to be both delicious and photogenic.
While specific menu items haven't been fully revealed yet, CARATs can likely expect special SEVENTEEN-themed bingsu creations, exclusive merchandise, or photo opportunities at Sulbing locations. The combination of Korea's favorite summer dessert with one of K-pop's biggest groups is sure to draw crowds to Sulbing cafés.
What This Means for Fans
These collaborations showcase SEVENTEEN's continued influence beyond music, expanding into lifestyle and food & beverage partnerships. For CARATs, this means more opportunities to support their favorite group while enjoying quality products and treats.
The ISAAC X SMURF collaboration brings a playful, nostalgic element that appeals to fans of all ages, while the Sulbing partnership taps into Korea's vibrant café culture. Both collaborations reflect SEVENTEEN's broad appeal and their ability to create meaningful partnerships across different industries.
Stay Tuned
As more details emerge about both collaborations, fans should keep an eye on SEVENTEEN's official social media channels, as well as ISAAC and Sulbing's platforms for announcements about release dates, available products, and special events.
Whether you're collecting SMURF merchandise, planning a Sulbing café visit, or simply celebrating SEVENTEEN's latest ventures, these collaborations are shaping up to be memorable additions to the group's impressive portfolio of partnerships.