Stray Kids’ Felix Named Global Brand Model for Korean Chicken Chain BBQ
Stray Kids’ Felix has been selected as the new global face of Korean fried chicken brand BBQ, marking another major brand partnership for the K-pop star.
Genesis BBQ Group announced that Felix has been chosen as the Global Brand Model for BBQ, with the collaboration aiming to expand the brand’s presence in international markets. The partnership highlights Felix’s global influence and strong connection with fans around the world.
Felix Joins BBQ as Global Representative
BBQ selected Felix based on his worldwide popularity, unique image, and ability to connect with global audiences.
The Korean chicken franchise explained that Felix’s bright energy and international appeal align well with BBQ’s brand identity as it continues its global expansion.
The collaboration is expected to introduce various promotional activities featuring Felix, allowing fans worldwide to experience BBQ’s brand and Korean fried chicken culture.
A Natural Partnership Between Felix and BBQ
The partnership has attracted attention from fans as Felix has previously shown his interest in BBQ’s menu.
According to reports, Felix has mentioned BBQ’s products, including favorites such as Crunch Butter Chicken and Jamaica So-Tteok-Manna Chicken, creating a natural connection between the artist and the brand.
Because of Felix’s genuine familiarity with the brand, expectations are growing for a collaboration that feels authentic while introducing BBQ to more customers worldwide.
Expanding Global Influence Through Brand Partnerships
This new role adds to Felix’s growing list of global partnerships across various industries.
As a member of Stray Kids, Felix has become recognized not only for his musical talent and stage presence but also for his distinctive style and international popularity.
Previously, Felix was also selected as the global ambassador for brands including Korean beverage brand Gong cha, where his partnership continued into 2026 after strong global engagement.
His influence continues to grow beyond music, with major brands recognizing his ability to connect with audiences across different markets.
Stray Kids’ Felix Continues Global Success
Stray Kids has established itself as one of the leading K-pop groups worldwide, achieving success through global tours, chart performances, and international brand collaborations.
Felix’s appointment as BBQ’s global representative further demonstrates his impact as a global K-pop figure and his growing presence across entertainment, fashion, beauty, and lifestyle industries.
Final Thoughts
Stray Kids’ Felix has been named the new Global Brand Model for Korean chicken brand BBQ, continuing his rise as one of K-pop’s most influential global stars.
Through this partnership, Felix and BBQ are expected to introduce Korean fried chicken culture to fans and customers around the world. With his expanding global presence, attention is now on the upcoming campaigns and activities from this new collaboration.