UMBRO KOREA Collaborates with NCT WISH for a New Collection
K-pop rising stars NCT WISH have teamed up with British sportswear brand UMBRO KOREA for a new collaboration, bringing together the group’s fresh energy with the brand’s sporty heritage.
UMBRO KOREA announced NCT WISH as its new ambassadors and launched the collaboration project under the concept “WISH UNITED,” introducing a new visual campaign and special collection featuring the members.
NCT WISH Becomes the New Face of UMBRO Korea
Known for their youthful image, bright energy, and refreshing charm, NCT WISH was selected as UMBRO Korea’s new representative for the brand’s next generation of sportswear campaigns.
The partnership highlights the connection between NCT WISH’s unique identity and UMBRO’s athletic lifestyle aesthetic, combining K-pop’s global influence with the brand’s football-inspired heritage.
Through the collaboration, NCT WISH showcases UMBRO’s style with a modern approach, presenting a sporty yet trendy image that reflects the group’s energetic personality.
“WISH UNITED” Campaign Brings Fashion and K-pop Together
As part of the collaboration, UMBRO Korea introduced the “WISH UNITED” project, featuring NCT WISH through promotional content and offline experiences.
A special pop-up event was also held in Seoul, allowing fans to experience the collaboration through exclusive displays, photo zones, and related merchandise.
The project attracted attention from fans as it combined NCT WISH’s growing popularity with UMBRO’s distinctive sporty fashion style.
NCT WISH Continues Expanding Its Brand Influence
Since debuting in 2024, NCT WISH has quickly established its own identity within the NCT universe with its bright concept and youthful charm.
The six-member group — Sion, Riku, Yushi, Jaehee, Ryo, and Sakuya — has continued to grow its presence in both Korea and Japan through music releases, performances, and brand collaborations.
Their partnership with UMBRO Korea further demonstrates the group’s rising influence beyond music, especially in the fashion and lifestyle industries.
A New Generation of K-pop and Sports Fashion
In recent years, sportswear brands have increasingly collaborated with K-pop artists to connect with younger global audiences.
NCT WISH’s collaboration with UMBRO Korea reflects this trend, combining the group’s fresh image with a brand known for its football-inspired designs and casual streetwear style.
The partnership is expected to continue introducing new content and fashion moments featuring NCT WISH.
Final Thoughts
UMBRO Korea and NCT WISH have joined forces for a new collaboration, introducing the “WISH UNITED” campaign and showcasing a new direction for the brand.
As NCT WISH continues to expand its influence as one of K-pop’s newest generation groups, this partnership marks another step in their growing presence across fashion, lifestyle, and global culture.