G-Dragon PEACEMAMAONE Merch Drop: Everything You Need to Know

The King of K-pop is back, and he's bringing something special for VIPs and fashion enthusiasts alike. As anticipation builds for the 2025 MAMA Awards, G-Dragon has teamed up with MAMA to launch an exclusive merchandise collaboration that's already generating massive buzz in Seoul and beyond.

What's Available?

The PEACEMAMAONE merchandise lineup includes a diverse range of products designed to appeal to both collectors and everyday wearers:

• Figures 
• T-shirts
• Hoodies 
• Coat
• And more surprises in store

Each item features the distinctive daisy motif that PEACEMINUSONE is famous for, making them instantly recognizable and highly coveted.

Pop-Up Store Details

The exclusive PEACEMAMAONE pop-up store opened at the Shinsegae Gangnam Branch (Central 1st Floor, Open Stage) in Seoul, running from November 20-27, 2024.

Important Visiting Information:

• November 23-27: Walk-in visits available with on-site waiting
• Location: Shinsegye Gangnam Branch Central 1st Floor Open Stage
• Hours: 10:00 AM - 10:00 PM

Critical Note: PEACEMAMAONE merchandise will NOT be sold online; it's exclusively available at the physical pop-up store.

What is PEACEMINUSONE?

For those unfamiliar with PEACEMINUSONE, understanding the brand's significance is key to appreciating why this MAMA collaboration is generating such excitement.

PEACEMINUSONE is a Korean fashion label founded by G-Dragon and stylist Gee Eun in October 2016. The brand produces a range of items including jackets, tops, hats, shoes, accessories, and even headphones. But this isn't just another celebrity fashion line, it has become a powerful cultural and commercial bridge between Korean pop culture and the global fashion industry.

The Name and Logo

The name "PEACEMINUSONE" holds special meaning. It resembles a peace sign with one line erased, forming the letters 'G' and 'D' that represent G-Dragon. The concept was first introduced on G-Dragon's 2013 album "Coup d'Etat," years before the official brand launch. The iconic daisy logo has become one of the most recognizable symbols in contemporary Korean streetwear, representing the coexistence of peace and imperfection.

Major Collaborations

PEACEMINUSONE has established itself through high-profile partnerships with some of fashion's biggest names:

• Nike: The Air Force 1 "Para-Noise" and "Kwondo 1" series sparked massive consumer interest, causing instant sell-outs and record resale values across Asia and the United States. The Para-Noise sneakers featured innovative paint-cracked uppers that revealed hidden artwork underneath—a design element that became instantly iconic.
• Luxury Fashion: Collaborations with Ambush, Giuseppe Zanotti, Colette, and Vogue have positioned PEACEMINUSONE beyond traditional streetwear, merging European luxury aesthetics with Seoul's street sensibility.
• Jacob & Co.: Most recently, the brand partnered with the luxury watchmaker for high-end timepieces.

The Price Reality

Here's where the PEACEMAMAONE collaboration becomes particularly appealing. PEACEMINUSONE products typically command premium prices in the market:

• Original PEACEMINUSONE baseball caps retail for around $95
• On the resale market, these caps can reach $360-$800, depending on the style and condition
• Limited edition pieces often sell for even higher prices through authenticated resale platforms

This steep resale markup is why the MAMA collaboration's more accessible pricing is such a big deal. Fans who've been priced out of owning authentic PEACEMINUSONE pieces finally have an opportunity to own items featuring the iconic daisy motif without breaking the bank. The PEACEMAMAONE cap's design similarity to the brand's famous high-resale caps makes this an especially attractive proposition for collectors and fans alike.

G-Dragon's MAMA Return

The timing of this merchandise drop couldn't be more perfect. G-Dragon's November 23, 2024 performance at the MAMA Awards in Osaka's Kyocera Dome marked his first appearance at the ceremony since 2015. The 14-minute set featured his solo tracks and a reunion with BIGBANG members Taeyang and Daesung, performing "Home Sweet Home," "Bang Bang Bang," and "Fantastic Baby."

His all-pink custom ensemble for the performance, valued at approximately 9 billion won (about $6.4 million), showcased his continued influence as a fashion icon and reminded everyone why he's earned the title "King of K-pop."

Why This Drop Matters

The PEACEMAMAONE collaboration represents several significant moments:

1. Accessibility: It offers fans a chance to own PEACEMINUSONE pieces at more reasonable prices than typical brand offerings
2. Exclusivity: The pop-up-only availability and limited time frame create genuine scarcity
3. Cultural Moment: It commemorates G-Dragon's triumphant return to MAMA after nine years
4. Design Significance: The musical note integrated into the daisy motif makes these pieces unique within the PEACEMINUSONE catalog

The Verdict

The PEACEMAMAONE merch drop brilliantly bridges the gap between high-end fashion and accessible K-pop merchandise. It offers fans an opportunity to own a piece of G-Dragon's fashion legacy without the typical PEACEMINUSONE price tag, while still maintaining the quality and design aesthetics the brand is known for.

Whether you're a longtime VIP, a PEACEMINUSONE collector, or simply someone who appreciates well-designed streetwear, this collaboration represented a unique opportunity. The combination of the iconic daisy motif with MAMA's festival spirit created something that's both a fashion statement and a cultural artifact.

As G-Dragon continues his highly anticipated comeback, collaborations like PEACEMAMAONE remind us why he remains one of K-pop's most influential figures—not just in music, but in fashion, art, and popular culture at large.