Step Into the K-Pop Universe: Netflix's "KPop Demon Hunters" Pop-Up Store in Seoul's Seongsu
When Netflix's animated sensation "KPop Demon Hunters" shattered viewing records earlier this year, fans around the world fell in love with Rumi, Mira, and Zoey's supernatural adventures set against Seoul's glittering backdrop. Now, that digital magic is materializing into something you can touch, experience, and take home. The official "KPop Demon Hunters" pop-up store has landed in Seongsu-dong, and it's transforming how we experience our favorite stories.
Why Seongsu? The Perfect Stage for K-Pop Magic
Located in the Seongsu-dong area, a major retail hub for pop-up events, this choice of venue speaks volumes about Netflix's understanding of Seoul's cultural landscape. Seongsu has evolved into the city's most vibrant district for youth culture, fashion, and artistic expression, making it the ideal setting for a pop-up celebrating a film that blends K-pop energy with Korean mythology.
The store transforms a space at Yeonmujang 19-gil 7 into an immersive portal into the "KPop Demon Hunters" universe, where the boundary between animation and reality delightfully blurs.
An Experience Beyond Shopping
This isn't just a merchandise store it's a full sensory journey. As soon as fans step inside, they are greeted by larger-than-life figures of characters like Derpy and Sussie, along with a vibrant atmosphere bolstered by audiovisual elements. The space recreates iconic scenes from the film, allowing visitors to literally walk through the world they've watched on screen.
The pop-up features several interactive zones designed to deepen your connection with the story. Photo opportunities abound, with Instagram-worthy installations that capture the film's dynamic energy. Interactive features encourage visitors to engage creatively with the content, turning every guest into an active participant rather than a passive observer.
Merchandise That Matters
The collaboration between Netflix and B.stage, Korea's leading fan-commerce company, has yielded an impressive collection of official merchandise. The merchandise lineup includes plush dolls, keyrings, apparel, accessories and K-pop-themed collectibles such as photocards and binders designed for photocard collectors.
What makes this merchandise special is how thoughtfully it's been designed. Each item reflects specific characters and moments from the film, featuring members of the fictional K-pop groups HUNTR/X and Saja Boys. For dedicated collectors, there are limited-edition items available exclusively at the Seoul location—pieces you won't find anywhere else in the upcoming Asia tour.
The range caters to different types of fans: casual viewers who want a cute keyring to remember their visit, dedicated collectors hunting for complete photocard sets, and fashion-forward fans seeking stylish apparel that subtly references their favorite characters.
VIP Treatment: Membership Days
A special Membership Day will take place ahead of the public opening, offering early access to global membership fans. Running from December 4 to 7, this exclusive preview allows the most dedicated community members to experience the pop-up first, purchase limited items before they sell out, and avoid the crowds that are expected once general admission begins.
This approach to fan engagement is particularly smart. By recognizing and rewarding the most passionate members of the community, Netflix and B.stage are cultivating deeper loyalty while creating a tiered experience that makes membership genuinely valuable.
Reservations for these special days opened on November 18 through the official fan community platform on B.stage, with each reservation allowing entry for the ticket holder plus one companion.
For those who missed the membership window, general reservations became available on November 20.
But do not worry, if you are not in Korea, You can use Kfriday offline service for this event. For more info you can check this page.
The First Stop on a Global Journey
What makes this Seoul pop-up even more significant is its role as the launching pad for a broader initiative. Following the Seoul opening, the pop-up will reportedly travel to major Asian cities including Singapore, Bangkok, Tokyo and Taipei. Each location will offer tailored experiences that respect local culture while maintaining the core "KPop Demon Hunters" identity.
Seoul's position as the first stop makes perfect sense, after all, the film is set in Korea and draws heavily from Korean culture, mythology, and the K-pop phenomenon.
Launching here allows Netflix to test and refine the concept in the story's spiritual home before expanding internationally.
The Cultural Impact
"KPop Demon Hunters" premiered on Netflix in June 2025. It broke records immediately and became the most-watched film on the platform, with over 300 million views. The soundtrack achieved remarkable success, with tracks climbing international music charts and earning Grammy nominations. This pop-up represents Netflix's commitment to keeping that momentum alive and transforming passive viewership into active community engagement.
The timing couldn't be better. Running from December 4 through December 28, the pop-up capitalizes on the holiday season when Seoul sees increased foot traffic from both locals and international tourists. Seongsu's proximity to other cultural attractions makes it easy to incorporate into a broader Seoul itinerary.
More Than Merchandise
What Netflix has created here goes beyond traditional marketing. This pop-up is about building community, creating shared experiences, and giving fans tangible ways to express their love for the story. In an era dominated by digital consumption, there's something powerful about physically gathering in a space dedicated to something you care about.
The pop-up also serves as a bridge between digital and physical retail, demonstrating how entertainment companies can extend their intellectual properties beyond screens. It's experiential marketing at its finest, creating memories that last long after the merchandise has been purchased and the photos have been posted to social media.
Practical Tips for Visitors
If you're planning to visit, here are some insider tips to maximize your experience:
Timing is Everything: Weekday mornings tend to be less crowded than weekend afternoons. If you want the space to yourself for photos, aim for opening time on a weekday.
Plan Your Purchases: With limited-edition items and the possibility of popular items selling out, know what you want before you arrive. Browse the merchandise lineup beforehand so you can make quick decisions.
Bring Your Phone: The photo zones are extensive and beautifully designed. Make sure your phone is fully charged to capture all the memorable moments.
Check Social Media: The pop-up often announces special events, surprise guests, or limited-time offers through their official channels. Following @kpopdemonhunters on social platforms keeps you updated.
The Future of Fandom
This pop-up represents a broader shift in how entertainment franchises engage with their audiences. It's no longer enough to create great content—companies must build ecosystems where fans can immerse themselves, connect with others, and express their fandom in meaningful ways.
Netflix's approach with "KPop Demon Hunters" could serve as a blueprint for future franchise activations. By combining exclusive merchandise, interactive experiences, and community-building opportunities, they're creating something that feels less like a marketing ploy and more like a gift to fans who've made the film such a remarkable success.
Closing Thoughts
As "KPop Demon Hunters" prepares for its sequel in 2029, this pop-up serves as a perfect bridge, keeping the community engaged and excited during the wait. Whether you're a die-hard fan who's watched the film multiple times or someone curious about what all the fuss is about, the Seongsu pop-up offers a unique opportunity to experience one of 2025's biggest cultural phenomena in a completely new way.
Seoul's Seongsu district has always been a place where creativity, youth culture, and innovation intersect. Now, with HUNTR/X and the Saja Boys taking up temporary residence, it's also become a destination where the digital and physical worlds of K-pop and animation collide in the most spectacular way possible.
The pop-up runs through December 28, 2025. Whether you're hunting for exclusive merchandise, seeking the perfect photo op, or simply want to immerse yourself in the world of "KPop Demon Hunters," this is your chance to step off the sidewalk and into the story.
Location: 7, Yeonmujang 19-gil, Seongdong-gu, Seoul
Dates: December 4-28, 2025
Membership Days: December 4-7, 2025
General Admission: December 8-28, 2025
Time to unleash your inner demon hunter, Seoul's waiting for you.