2025 Summer K‑Beauty Must-Haves at Olive Young

Seoul’s hit summer picks have landed! From hydrating cleansers to glassy makeup and cooling haircare—these Olive Young bestsellers will keep your beauty game fresh and fun all season long.

Skincare Essentials for Summer Hydration

The S.NATURE Aqua Squalane Serum

This lightweight powerhouse has earned its place as one of Olive Young's top-selling hydrating serums. Packed with plant-based squalane and multiple types of hyaluronic acid, it delivers deep moisture without the sticky, heavy feeling that can be unbearable in summer heat. The serum's balancing properties make it perfect for maintaining healthy skin even when the weather turns unpredictable.

Anua Heartleaf 77% Soothing Toner

When your skin is feeling irritated from sun exposure or air conditioning, this Olive Young bestseller comes to the rescue. With 77% heartleaf extract, it soothes inflammation, balances moisture levels, and restores your skin's pH for a refreshed, healthy complexion. It's gentle enough for sensitive skin but effective enough to make a real difference in your routine.

Beauty of Joseon Relief Sun Aqua-Fresh SPF50+ PA++++

Sun protection is non-negotiable in summer, and this lightweight sunscreen offers broad-spectrum protection without the typical sunscreen drawbacks. Enriched with 30% rice seed water for deep hydration, panthenol to strengthen the moisture barrier, and colloidal oatmeal for gentle care, it feels more like a luxurious serum than traditional sunscreen. The refreshing, non-sticky finish makes it perfect for humid Korean summers.

Trending Summer Beauty Innovations

Next-Generation Tinted Sunscreens

2025 has brought us revamped tinted sunscreens that function as the perfect base for your summer routine. These new formulations eliminate the white cast and chalky texture of older versions, offering buildable coverage that works across multiple skin tones while providing essential UV protection.

Toner Pads Revolution

Toner pads have become essential in every K-beauty routine, and for good reason. These facial pads saturated in toner offer convenience and effectiveness in one package. They're perfect for balancing skin hydration while providing additional benefits like smoothing and brightening - ideal for those rushed summer mornings.

Hydrogel Masks for Instant Cooling

Nothing beats the refreshing sensation of a hydrogel mask after a long day in the sun. These masks provide instant cooling relief while delivering concentrated hydration and nutrients to heat-stressed skin. Keep them in the refrigerator for an extra cooling boost.

Makeup That Survives Summer Heat

Cushion Compacts 2.0

The beloved cushion compact has evolved for 2025, with improved formulations that offer better staying power and coverage even in humid conditions. These new-generation cushions provide that signature K-beauty glow while maintaining breathability and comfort throughout the day.

Lip Products with SPF

Lip protection is finally getting the attention it deserves. New lip products with SPF offer genuine protection without the unpleasant sunscreen taste that plagued earlier versions. These lipscreens are genuinely delightful to apply and reapply, making sun protection effortless.

The K-Beauty Summer Routine

Building the perfect summer routine with these Olive Young favorites is all about layering lightweight, effective products that work together harmoniously. Start with the heartleaf toner to balance and soothe, follow with the squalane serum for hydration, and finish with the rice water sunscreen for protection. Throughout the day, refresh with face mists and cooling masks as needed.

Why These Products Work for Summer

What makes these K-beauty products perfect for summer isn't just their individual benefits - it's how they work together to create a comprehensive approach to warm-weather skincare. The focus on hydration without heaviness, protection without compromise, and soothing without irritation reflects the deep understanding K-beauty brands have of what skin needs when the temperature rises.

Korean beauty culture has always emphasized prevention and maintenance over correction, making these products ideal for keeping your skin healthy and glowing throughout the summer months. The innovative formulations and thoughtful ingredient choices ensure that your skin stays comfortable and protected, no matter what summer throws your way.

Summer Beauty Tips (Kfriday Style!)

Need a fast fix for the summer heat? Here are your K‑Friday–approved tips to stay fresh, calm, and flawless all season long:

• Cool after sun?

Soothe and hydrate stressed skin with a refreshing gel-sheet mask. It’s your instant after-sun rescue.

• Shine-prone?

Combat excess oil and humidity with a quick sweep of blur powder. Say hello to that flawless matte Seoul look.

• No-fuss protection?

A cushion compact with built-in SPF is your ultimate summer BFF—glowy base + sun protection in one.

• Scalp heatwave?

Feeling the scalp sweat? Treat yourself to a cooling shampoo and tonic combo for instant relief and a refreshed headspace.

Bonus Flash Sale Insight

While visiting Olive Young, time your shopping around monthly member days or the Big Sale events in June or September to snag freebies and deals. Great for picking up the rest of your beauty haul! 

Sprinkle in these bestsellers on your K‑Friday feed to inspire wanderlust and beauty lust all summer long. Want me to dive deeper into any of these, or add spot maps to where to find them in Seoul? Let’s make it pop!