Beauty Meets Pop Culture: Katseye x Laneige JuicePop Box Lip Tint Collaboration

This is early 2026, and for beauty lovers and pop fans everywhere the wait for this iconic moment is over. Global girl group Katseye officially teamed up with beloved Korean beauty brand Laneige for a bold, colorful campaign starring the JuicePop Box Lip Tint. Even bigger? This marks the first time Laneige has ever partnered with a girl group as a global beauty ambassador and honestly, the pairing couldn’t feel more right.

Why This Collab Just Makes Sense

Laneige has always been that brand in K-beauty known for ultra-hydrating formulas, playful innovation, and products that make you feel good the second you put them on. Enter the JuicePop Box Lip Tint, a fresh, juicy take on lip color that’s all about fun, expression, and glow.

And then there’s Katseye  a Grammy-nominated girl group radiating confidence, creativity, and main-character energy.

Their bold personalities and global appeal perfectly match Laneige’s youthful, expressive vibe. Together, they’re blurring the lines between music, makeup, and self-expression, proving that beauty is just another way to show who you are.

One Group, Six Shades, Endless Personality

What really makes this launch pop is how personal it feels. Instead of pushing a single “group look,” the campaign highlights each Katseye member with their own signature shade, turning the collection into a colorful celebration of individuality.

Here’s the lineup:

• Red Classic: Sophia’s bold, fearless confidence
• Pop Star Peach: Manon’s bright, center-stage energy
• DJ Plum: Lara’s creative, music-driven edge
• Jazzy Jam: Megan’s sharp, rhythm-perfect vibe
• Disco Coral: Daniela’s high-energy, dance-floor glow
• LoFi Mauve: Yoonchae’s cool, calm, effortless charm

Each shade tells a story — and together, they prove you don’t have to match to shine.

More Than Just a Cute Lip Tint

Sure, the vibes are immaculate but the JuicePop Box Lip Tint also delivers on performance. The formula is designed to look good and feel good, featuring:

• Up to 12 hours of long-lasting color
• A lightweight, hydrating feel powered by Laneige’s Water-Oil Remix Complex™
• Buildable coverage, whether you want a soft sheen or full pop
• Clip-on packaging that’s basically made for life on the go

A Total Cultural Moment

This collaboration hits at the perfect time. Katseye’s global rise, diverse backgrounds, and genre-blending style reflect a new era of pop culture one where individuality, creativity, and crossover moments rule. Partnering with Laneige feels like a natural next step, merging K-beauty with pop stardom in a way that feels fresh, inclusive, and exciting.

At the end of the day, the JuicePop Box campaign isn’t just about lip tint. It’s about confidence, creativity, and showing up as your boldest self one juicy swipe at a time