Colorgram's Chul-E Keyring Set Is the Cutest Drop of the Year — and It's Gone in One Day
Korean makeup brand Colorgram just dropped the most irresistible limited set of 2026: their beloved Nude Blur Tint in #07 Geek Rose paired with an adorable random Chul-E puppy keyring. Only 1,000 sets. One day only.
Brand Colorgram
Drop date April 1, 2026
Quantity 1,000 sets only
What's in the Geek Rose × Chul-E set?
Colorgram is no stranger to turning a lip tint drop into a full-blown moment and their latest limited set is proof. For one day only, on April 1, 2026, they're offering a special bundle that pairs their bestselling Nude Blur Tint in the shade #07 Geek Rose with a random Chul-E plushie keyring. The set went live at midnight on the Olive Young online mall, with fans glued to their screens from the early hours.
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Nude Blur Tint #07 Geek Rose
Colorgram's signature soft-matte lip tint with a powdery, blurred finish. A warm-toned rosy nude that works on every skin tone.
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Random Chul-E Keyring
A fluffy puppy keyring character each one is different. You won't know which Chul-E you get until you unbox. That's the magic!
Limited drop: Only 1,000 sets available, for April 1 only. The set was announced via Colorgram's official Instagram with a teaser image and a live reveal on the brand's social channels at 1:30 PM KST.
Why everyone loves Nude Blur Tint #07 Geek Rose
If you've been anywhere near Korean beauty TikTok or beauty subreddits lately, you've almost certainly come across Colorgram's Nude Blur Tint. It's one of the brand's most-loved products — and #07 Geek Rose is arguably the fan-favorite shade of the entire lineup.
A soft, warm-toned rosy nude that blurs onto the lips for a powdery, airbrushed finish. Lightweight and non-sticky, it gives that coveted "my lips but better" look that's been dominating Korean beauty trends — and it doubles as a cheek tint for a cohesive flush.
The formula is built around a unique blurring technology: it adheres closely to the lips without feeling heavy, smooths over any texture, and dries down to a velvety matte that genuinely lasts. It's the kind of tint you reach for every single day which is exactly why pairing it with a collectible Chul-E keyring makes it such an irresistible bundle.
Good to know: Colorgram's Nude Blur Tint is available at Olive Young stores and globally via Olive Young Global. The Geek Rose shade is a warm pink-nude that flatters both cool and warm undertones universally wearable and deeply buildable.
Which Chul-E will you get?
Chul-E (철이) is Colorgram's fluffy, endlessly charming brand mascot a tiny pup packed with personality. Each keyring version of Chul-E is styled differently, with its own outfit and attitude. The random element makes the unboxing a whole event in itself and with one very special variant in the mix, the stakes are higher than ever.
Nerd Chul-E
Round glasses, bookish charm
Hip Chul-E
Streetwear fits, effortlessly cool
Chestnut Chul-E
Cozy autumn look, warm tones
Country Dog Chul-E
Outdoorsy, adventurous pup
Pure Love Chul-E
Soft pink, sweet and gentle
Secret Chul-E rare
Mystery variant (the most wanted)
Of all the variants, Secret Chul-E is the one fans are most desperate to land. Colorgram even leaned into the frenzy with their Instagram caption "Please let Secret Chul-E come out… 🐶💕" a playful nod to how seriously the fandom takes their unboxing luck. Getting Secret Chul-E is the ultimate flex right now.
The Colorgram formula: makeup meets collectible culture
What Colorgram has done brilliantly with drops like this is blur the line between K-beauty and K-collectible culture. It's not just about buying a lip tint it's about the thrill of the random, the joy of the unbox, the community of fans sharing what they got. The Chul-E character has become a genuine mascot fans are invested in, giving the brand a personality that goes far beyond the product itself.
Pairing their bestselling shade with a limited collectible keyring in a 1,000-set run is a masterclass in creating desirability. It's fun, it's cute, it's genuinely useful and the mystery of which Chul-E you'll receive turns a simple beauty purchase into an experience worth sharing.
Whether you managed to snag the set or you're still hoping Secret Chul-E finds its way to you somehow one thing is certain.
Colorgram has officially made getting a lip tint feel like Christmas morning. And honestly? That's the kind of magic K-beauty does better than anyone.