ILLIT’s Wonhee Named rom&nd Model in Japan

ILLIT member Wonhee has been officially selected as a Japan model for the popular K-beauty brand rom&nd, marking another major step in her rising influence within the global beauty industry.

The announcement highlights Wonhee’s growing presence as a “beauty icon” among Gen Z fans, especially across Korea and Japan, where rom&nd has a strong consumer base.

About the Appointment

rom&nd officially appointed Wonhee as a brand model in early 2026, following her continued popularity as a “cosmetics enthusiast idol” and her strong alignment with the brand’s identity.

The collaboration reflects rom&nd’s strategy of strengthening its connection with younger consumers by working with idols who genuinely engage with beauty products, rather than traditional celebrity endorsements alone.

Wonhee has also been active in promotional campaigns and events for rom&nd, including appearances in Japan where she introduced new products and participated in brand showcases. 

Why Wonhee Was Chosen

According to brand reports, Wonhee is widely recognized for her genuine interest in makeup and skincare, often expressing her love for beauty products both on and off stage.

She also gained attention for personally visiting rom&nd’s flagship store in Seoul, where her interest in product testing and color selection was noted by fans and industry media alike.

This authenticity is one of the key reasons she was chosen as a model, aligning closely with rom&nd’s “consumer-driven beauty” philosophy.

Expanding Global Influence

As a member of ILLIT, Wonhee is increasingly recognized as one of the rising “advertising blue-chip” idols of 2026, actively working across beauty, fashion, and lifestyle campaigns.

Her partnership with rom&nd in Japan further strengthens her global presence and reflects the brand’s expansion strategy in the Japanese market.

What to Expect

Following her appointment as a Japan model, Wonhee is expected to continue participating in rom&nd campaigns, including seasonal collections, digital content, and promotional events targeting both Korean and Japanese audiences.

As rom&nd expands its global reach, further collaborations and exclusive product lines featuring Wonhee may also be introduced, strengthening her role as one of the brand’s key faces.

Final Thoughts

Wonhee’s selection as rom&nd’s Japan model marks an important milestone in her early career, reflecting both her rising popularity and strong influence in the beauty industry.

With her growing international presence through ILLIT and major brand partnerships, she continues to establish herself as one of the standout rookie idols to watch in 2026.