Kim Jae Won Named Korea Ambassador for Adidas Fragrance Line “Adidas Vibes”
Actor Kim Jae Won has officially been named the Korean ambassador for Adidas Vibes, the fragrance line developed under the Adidas brand.
The announcement was made on June 12 by Coty Korea, which holds the brand license for Adidas Vibes. The company revealed that Kim Jae Won will represent the fragrance collection in South Korea as the brand expands its presence among younger consumers. LG Household & Health Care serves as the official sales and marketing partner for Adidas fragrances in the Korean market.
Kim Jae Won Selected as Korea Ambassador
According to Coty Korea, Kim Jae Won was chosen because his positive, energetic, and approachable image closely aligns with the values that Adidas Vibes aims to communicate.
The actor has gained recognition through a variety of television and streaming projects, earning attention for both his stable acting skills and youthful image. The brand stated that his bright personality and modern appeal make him a strong fit for the Adidas Vibes identity.
What Is Adidas Vibes?
Adidas Vibes is a fragrance collection inspired by sports lifestyle culture and designed for consumers who want to express their individuality and emotions freely.
The line is positioned toward younger generations and focuses on self-expression, confidence, and everyday versatility. The collection is managed globally by beauty company Coty, while LG Household & Health Care oversees official sales and marketing activities in South Korea.
Four Fragrances Featured in the Collection
Alongside the ambassador announcement, Adidas Vibes highlighted its Eau de Parfum collection, which consists of four fragrances:
- Wonder Force
- Dream Glaze
- Smooth Face
- Power Zone
According to the brand, the fragrances feature unconventional scent combinations that incorporate ingredients such as chocolate, wood, and mineral salt, creating distinctive scent profiles that differ from traditional sports-inspired fragrances.
Strengthening Connections With Younger Consumers
Coty Korea explained that Kim Jae Won’s authentic and energetic image is expected to help communicate the brand’s message of confidence and individuality.
The company also indicated that various campaigns and promotional activities featuring the actor will be introduced as part of efforts to increase brand awareness and strengthen engagement with consumers in Korea.
Final Thoughts
Kim Jae Won has added another major endorsement to his growing portfolio by becoming the Korea ambassador for Adidas Vibes.
With the actor representing the fragrance line in South Korea, Adidas Vibes aims to further connect with younger consumers while promoting its message of self-expression and positive energy. As future campaigns are released, fans can look forward to seeing Kim Jae Won take on a prominent role in the brand’s Korean marketing activities.