medicube and Wonyoung’s FOREVER CHERRY Launch Ribbon Cherry Glass Hair Brush
K-beauty brand medicube has officially expanded its collaboration with IVE’s Jang Wonyoung through the FOREVER CHERRY collection, introducing the Ribbon Cherry Glass Hair Brush to more customers in Korea.
Following its successful launch in Japan earlier this year, the popular beauty tool is now available through Shinsegae Duty Free's online store and a dedicated FOREVER CHERRY pop-up at Shinsegae Duty Free's Myeongdong branch.
FOREVER CHERRY Expands in Korea
The Ribbon Cherry Glass Hair Brush is one of the signature products in the FOREVER CHERRY collection, a collaboration inspired by Jang Wonyoung's signature ribbon and cherry motifs.
Originally launched in Japan in May 2026, the brush quickly gained popularity, selling more than 100,000 units within two months before expanding to China and now the Korean duty-free market.
A Functional Beauty Tool with a Signature Design
The Ribbon Cherry Glass Hair Brush combines aesthetics with functionality.
Key features include:
- APR's proprietary four-layer bristle technology designed to detangle hair while reducing stress on the scalp.
- A ribbon-shaped silicone grip for a more comfortable hold.
- A protective cap and dedicated stand for easy storage and portability.
- A unique design that resembles a cherry when the protective cap is attached.
Rather than a comb, the new product is a hair brush designed to smooth hair while reflecting the playful identity of the FOREVER CHERRY collection.
FOREVER CHERRY Pop-Up Opens at Shinsegae Duty Free
To celebrate the Korean expansion, medicube has opened a FOREVER CHERRY pop-up at Shinsegae Duty Free Myeongdong, running through November 30, 2026.
Visitors can experience the Ribbon Cherry Glass Hair Brush in person while also exploring medicube's AGE-R beauty devices and other products. The pop-up features a cherry-themed space inspired by the collaboration's signature aesthetic.
Wonyoung Continues to Influence the Beauty Industry
As one of K-pop's most influential beauty icons, Jang Wonyoung continues to strengthen her partnership with medicube through the FOREVER CHERRY collaboration.
The collection blends Wonyoung's recognizable style with practical beauty tools, creating products that appeal to both K-beauty enthusiasts and fans around the world.
Final Thoughts
medicube's FOREVER CHERRY Ribbon Cherry Glass Hair Brush continues to gain momentum following its successful launch in Japan.
With its expansion into Korea through Shinsegae Duty Free and the FOREVER CHERRY pop-up, the collaboration with Jang Wonyoung continues to showcase the combination of functional beauty tools and collectible design.