IVE’s Liz Named Ambassador for Matin Kim

Matin Kim announced on February 25 that Liz has been selected as the brand’s ambassador for the 2026 Spring/Summer season, revealing a new pictorial featuring the star.

Liz Radiates Powerful Presence in New Pictorial

In the released photos, Liz wears an iconic logo-coated jumper, instantly capturing attention with her striking presence. The bold styling highlights both the brand’s signature aesthetic and Liz’s unique charm.

As a member of IVE, Liz has earned love from fans both in Korea and internationally thanks to her powerful vocal ability and distinctive visuals.

Now positioned as an “MZ wannabe icon,” anticipation is growing for the fresh influence Liz will bring through her collaboration with the brand.

Brand Expects Powerful Synergy from the Collaboration

A representative from HAGO HAUS explained the reason behind choosing Liz as ambassador.

According to the representative, the collaboration focuses on the “expandability of style” created when two icons with clearly defined identities come together. They added that Liz’s unique image combined with the brand’s free-spirited and casual mood is expected to create powerful synergy.

Liz Perfectly Embodies Matin Kim’s Signature Style

In the newly released photos, Liz looks back over her shoulder while wearing the iconic logo-coated jumper, exuding a strong and captivating aura.

Set against a contrasting space featuring a roughly cut cake object, Liz flawlessly pulls off Matin Kim’s signature style. With her distinct atmosphere, she naturally expresses the sensibility and creative direction the brand aims to pursue.

Looking Ahead

With her growing influence and undeniable charm, Liz is set to redefine fashion while continuing to captivate fans worldwide. As she merges music and style, fans eagerly anticipate the many ways she will leave her mark in the seasons ahead.

There’s no doubt that Liz’s journey is only beginning, and the fashion world is watching with excitement!