Stray Kids’ Felix Becomes the New Face of Adidas
K-pop star Felix from Stray Kids has officially been announced as a new advertising model for Adidas, drawing major attention from fans around the world.
On March 14, 2026, Felix was introduced as the newest global icon and ambassador for Adidas through the brand’s official channels. The first campaign featuring Felix is scheduled to launch on March 26, marking the beginning of his official activities with the brand.
Known for his unique visuals, charismatic stage presence, and global popularity, Felix’s partnership with Adidas marks another important milestone in his growing influence beyond music.
A Perfect Match Between Felix and Adidas
Felix has long been recognized for his strong presence in both music and fashion. His personal style often blends performance-ready athletic wear with modern street fashion, making him a natural fit for Adidas.
Through this partnership, Felix is expected to appear in global campaigns, digital content, and promotional visuals highlighting Adidas’s youthful and energetic identity.
Fans have already shown excitement about the collaboration, especially with the upcoming campaign release that will officially introduce Felix as one of the faces of the brand.
Felix Appears at the 2026 F1 Chinese Grand Prix
Shortly after the Adidas announcement, Felix also drew attention for attending the 2026 Formula 1 Chinese Grand Prix in Shanghai.
The Stray Kids member was spotted at the event as a special guest and was seen interacting with fans and enjoying the race atmosphere. His appearance quickly became a hot topic online as photos and videos from the event circulated across social media.
Some reports also noted that Felix attended the race weekend as a guest connected to brand partners and fashion collaborations, further highlighting his growing presence in global entertainment and fashion events.
Fans were excited to see him experiencing the high-energy atmosphere of a Formula 1 race, and many praised his stylish appearance at the event.
Felix’s Expanding Global Influence
Felix has steadily built a strong reputation not only as a performer but also as a fashion and cultural icon.
Over the past few years, he has collaborated with several luxury and global brands, attended international fashion events, and expanded his presence far beyond the K-pop industry.
With millions of fans worldwide and increasing influence in music, fashion, and pop culture, Felix continues to attract attention from major global brands and international events.
Final Thoughts
Felix becoming a new ambassador for Adidas and appearing at a major global sporting event like the Formula 1 Chinese Grand Prix highlights his rapidly growing global influence.
As K-pop continues to expand worldwide, artists like Felix are playing an important role in connecting music, fashion, and global culture.
With new brand collaborations, international appearances, and ongoing activities with Stray Kids, Felix’s influence is expected to continue growing in the global spotlight.