SEVENTEEN’s Mingyu and ITZY’s Ryujin Attend Moncler Pop-Up in Seongsu, Korea

Fashion and K-pop collided once again in Seoul as Mingyu and Ryujin attended Moncler’s latest pop-up event in Seongsu, drawing major attention from fans and fashion media alike.

Moncler Launches “Have A Puffy Summer” Pop-Up in Seongsu

Luxury fashion brand Moncler recently opened its “Have A Puffy Summer” pop-up in Seongsu, one of Seoul’s trendiest fashion and cultural districts. The project is part of Moncler’s ongoing global campaign built around oversized, playful summer-themed installations and immersive brand experiences.

The Seongsu space quickly became a hot topic online thanks to its striking visuals, including giant inflatable-inspired displays and a massive octopus installation placed outside the venue. Social media clips from visitors spread rapidly across Korean platforms, helping the event gain attention beyond the fashion world.

Mingyu and Ryujin Appear at the Opening Event

Among the celebrities attending the opening photocall were Mingyu and Ryujin, whose appearances immediately became widely shared online. Fashion outlets and Korean media highlighted both idols for their strong styling and visual presence at the event.

Mingyu, already known for his growing influence in luxury fashion circles, drew particular attention for his relaxed yet polished Moncler look, while Ryujin’s appearance reinforced her reputation as one of the standout fashion figures among fourth-generation female idols.

Seongsu Continues to Grow as Korea’s Fashion Hotspot

The event also reflects Seongsu’s increasing status as Seoul’s center for pop-ups and luxury brand activations. Over the past few years, global brands have increasingly chosen the neighborhood for experiential campaigns targeting younger consumers and social media-driven audiences.

Moncler’s latest activation follows a broader trend in which K-pop idols, fashion brands, and immersive retail experiences are becoming closely connected. By inviting celebrities like Mingyu and Ryujin, the brand amplified both media coverage and online engagement surrounding the event.

Final Thoughts

While the Moncler “Have A Puffy Summer” pop-up is ultimately a fashion campaign, the appearance of Mingyu and Ryujin turned it into something much bigger for fans online.

As K-pop and luxury fashion continue to overlap, events like this are becoming more than brand promotions—they are now major cultural moments that fans actively follow both online and offline.