Jennie and G-Dragon Turn Heads at Star-Studded Chanel Seoul Event
Some of Korea’s biggest celebrities gathered in Seoul this week for Chanel’s highly anticipated 2026 Métiers d’Art Collection event — but it was BLACKPINK’s Jennie and BIGBANG’s G-Dragon who generated the biggest global buzz online.
The luxury fashion event took place on May 26 at the Pompidou Center Hanwha in Yeouido, Seoul, bringing together major K-pop idols, actors, and international fashion figures for Chanel’s Seoul replica show of its 2026 Métiers d’Art collection.
Jennie Dominates the Chanel Photo Wall
As one of Chanel’s most recognizable global ambassadors, Jennie immediately became one of the event’s biggest talking points after appearing in a bold black Chanel look featuring a deep V-neck silhouette and layered accessories.
Photos and videos from the event quickly spread across social media, with fans praising Jennie’s styling and stage-like presence at the luxury fashion showcase. Korean media outlets described her appearance as one of the most memorable moments of the evening.
Jennie later attended Chanel’s after-party event, where additional clips circulated online showing her interacting with celebrities and reportedly previewing unreleased music during the celebration.
G-Dragon’s Appearance Sparks Massive Online Attention
G-Dragon also drew major attention after attending the event in his signature high-fashion styling complete with sunglasses and layered Chanel pieces.
Fans online especially reacted to the fact that both Jennie and G-Dragon attended the same Chanel event, causing related keywords and videos to trend across X, Instagram, TikTok, and Korean online communities.
The two stars have long been associated with Chanel’s image in Korea, with both frequently appearing at global fashion shows and luxury brand campaigns over the years.
Major K-Pop Idols and Actors Attend Chanel Seoul Show
The Chanel event also featured appearances from several other major Korean celebrities and rising K-pop stars.
Attendees included:
- Tilda Swinton
- Lee Byung-hun
- Park Seo-joon
- Kim Go-eun
- Go Youn-jung
- Ji Chang-wook
- Kazuha
- Wonhee
- Wonbin
- Martin
- Keonho
The event further highlighted how luxury fashion houses continue relying heavily on K-pop stars and Korean entertainment celebrities to drive global social media engagement and brand visibility.
Chanel’s Continued Focus on Korean Fashion Culture
Chanel’s decision to hold the Seoul event reflects the growing importance of South Korea within the global luxury fashion industry.
Over the past several years, Korean celebrities have become some of the world’s most influential luxury ambassadors, frequently driving viral online engagement, sold-out products, and major global media coverage.
Industry analysts have increasingly pointed to the powerful connection between K-pop fandom culture and luxury fashion marketing, particularly among younger consumers across North America, Europe, and Southeast Asia.
Final Thoughts
The Chanel 2026 Métiers d’Art Seoul event quickly became one of the most talked-about celebrity fashion moments of the week thanks to its star-studded guest list and viral online reactions.
From Jennie’s striking Chanel styling to G-Dragon’s highly discussed appearance, the event once again demonstrated the enormous influence K-pop stars now hold within the global luxury fashion industry.