MONSTA X’s Hyungwon Named Official Brand Model for Eyewear Brand RECLOW
MONSTA X member Hyungwon has been officially selected as the new face of Korean eyewear brand RECLOW.
On June 12, RECLOW announced that Hyungwon had been appointed as its official brand model for 2026 and unveiled the brand’s new campaign, THE NEW FRAME. The campaign was first introduced through RECLOW’s official social media channels, marking the beginning of a new partnership between the K-pop star and the eyewear brand.
Hyungwon Chosen as RECLOW’s New Face
According to RECLOW, Hyungwon was selected as the brand’s official model due to his sophisticated image and trendy sensibility, qualities that align closely with the company’s identity and vision. The brand stated that the MONSTA X member’s distinctive presence and refined style make him an ideal representative for RECLOW’s evolving image.
The announcement marks another major fashion and beauty partnership for Hyungwon, who has previously worked with several domestic and international brands throughout his career.
“THE NEW FRAME” Campaign Unveiled
Alongside the announcement, RECLOW launched its new campaign titled THE NEW FRAME.
Carrying the message “New Perspective, New Frame,” the campaign aims to showcase different aspects of Hyungwon’s personality and visual appeal through three distinct concepts:
- Washed Out – highlighting youthful and refreshing energy
- Blue Hour – capturing authentic and personal moments
- Focus On – emphasizing Hyungwon’s deeper and more sophisticated mood
Through these concepts, the campaign presents a variety of styles while reflecting RECLOW’s contemporary fashion identity.
RECLOW Expands Beyond Eyewear
RECLOW also revealed that the campaign represents more than a traditional eyewear promotion.
According to the brand, THE NEW FRAME reflects its ambition to expand beyond glasses and sunglasses into a broader lifestyle and fashion brand. By partnering with Hyungwon, RECLOW aims to strengthen its brand image while connecting with a wider audience through fashion-focused content and promotional activities.
The company added that additional visual content and promotional materials featuring Hyungwon will be released sequentially throughout the campaign period.
Busy Year for Hyungwon and MONSTA X
The announcement comes during an active period for Hyungwon and MONSTA X.
Recently, Hyungwon and fellow member Shownu released their second mini album LOVE ME, while MONSTA X also launched its world tour, THE X : NEXUS. The new RECLOW partnership adds another major activity to Hyungwon’s growing list of projects in 2026.
Final Thoughts
Hyungwon continues to strengthen his presence in the fashion and lifestyle industry with his latest appointment as RECLOW’s official brand model.
Through the launch of THE NEW FRAME campaign, the MONSTA X member will showcase a range of concepts and styles while helping the Korean eyewear brand expand its identity beyond traditional eyewear. As additional campaign content is scheduled to be released, fans can look forward to seeing more of Hyungwon’s collaboration with RECLOW in the coming months.