rolarola 26 Fall Collection Featuring IVE’s Wonyoung
Korean fashion brand rolarola has unveiled its 2026 Fall Collection, featuring IVE’s Wonyoung as the brand’s muse.
Titled “OFF HOURS,” the new collection presents a relaxed and feminine take on fall fashion, with Wonyoung appearing throughout the campaign in a series of seasonal looks.
The rolarola 26 Fall Collection officially launched on August 28, 2026, at 11 AM KST, following a series of teasers released ahead of the collection.
Wonyoung Stars in rolarola’s 2026 Fall Campaign
Wonyoung continues her role as rolarola’s brand muse in the new Fall 2026 campaign.
The partnership between Wonyoung and rolarola dates back to 2024, when the brand introduced her as its new muse. Since then, she has appeared in multiple seasonal campaigns for the Korean fashion label, including the brand’s 2024 Fall collection.
For the 2026 Fall season, Wonyoung returns as the face of the collection with a series of photographs showcasing rolarola’s latest seasonal pieces.
Her styling reflects the brand’s youthful, feminine approach while incorporating more relaxed silhouettes and autumn-ready layering.
“OFF HOURS”: A More Relaxed Side of Wonyoung
The 2026 Fall collection is presented under the concept “OFF HOURS.”
Rather than focusing on Wonyoung in a highly polished or formal setting, the campaign explores a more relaxed atmosphere, presenting her during her personal downtime.
The concept highlights a different energy from the image of Wonyoung typically seen on stage or at formal fashion events.
rolarola describes the collection as showing a new energy from Wonyoung, moving away from a familiar image and presenting her in a freer, more natural autumn mood.
This approach also fits rolarola’s overall brand identity, which combines French-inspired sensibilities with a youthful, classic womenswear aesthetic.
Key Mood of the 26 Fall Collection
The “OFF HOURS” concept focuses on relaxed styling while maintaining rolarola’s feminine identity.
The campaign incorporates a variety of fall-ready pieces and styling combinations, creating looks that can work for everyday wear as well as more polished occasions.
Wonyoung’s campaign images feature a mix of:
- Feminine silhouettes
- Layered styling
- Knitwear
- Casual tops
- Skirts and bottoms
- Seasonal outerwear
- Coordinated accessories
The collection maintains the balance between casual comfort and the polished, youthful aesthetic associated with rolarola.
Wonyoung and rolarola’s Long-Running Partnership
The 2026 Fall campaign is part of a continuing relationship between Wonyoung and rolarola.
Wonyoung has appeared in several of the brand’s seasonal campaigns since becoming its muse, helping establish a recognizable visual identity for the partnership.
She also attended rolarola’s Seochon location opening event in Seoul in April 2026, where she appeared in a spring look from the brand.
Her continued presence in rolarola’s campaigns demonstrates the brand’s ongoing use of Wonyoung as a central figure in its marketing and seasonal fashion presentations.
When Was the 2026 Fall Collection Released?
rolarola began teasing the new collection ahead of its official launch.
The brand announced that the 26 Fall Collection would be available from Friday, August 28, 2026, at 11 AM KST, with the campaign centered around Wonyoung and the “OFF HOURS” concept.
The collection was subsequently made available through rolarola’s official online store.
The brand’s official website also features a dedicated JANG WONYOUNG COLLECTION section, where customers can browse products associated with her rolarola looks.
A Look at rolarola’s 2026 Fashion Direction
The new Fall collection follows rolarola’s broader 2026 fashion direction.
Earlier in the year, the brand introduced its 2026 Spring collection with Wonyoung, followed by its 2026 Summer collection, continuing to use her as the central face of its seasonal campaigns.
For Summer 2026, the brand presented the collection under the concept “A Little Color, Layered For Summer,” focusing on lightweight layering and carefully placed pops of color.
The Fall collection shifts the mood toward autumn while retaining the brand’s feminine and youthful styling.
Where to Shop the Collection
The rolarola 26 Fall Collection is available through the brand’s official online store.
rolarola also maintains a dedicated section for products associated with Wonyoung, making it easier for fans to find pieces featured in her campaigns.
For international fans interested in Wonyoung’s rolarola looks, the official Korean online store is an option for checking the latest collection and product availability.
Final Thoughts
The rolarola 26 Fall Collection brings IVE’s Wonyoung back to the forefront of the Korean fashion brand’s seasonal campaign.
Under the theme “OFF HOURS,” the collection presents a more relaxed and natural mood while maintaining rolarola’s feminine, youthful aesthetic.
Released on August 28, 2026, at 11 AM KST, the collection continues the long-running partnership between Wonyoung and rolarola, with the IVE star once again serving as the face of the brand’s latest seasonal collection.