JISOO Attends Tommy Hilfiger Spring 2027 Show at The Plaza in New York
BLACKPINK’s JISOO made a stylish appearance at New York Fashion Week as she attended the Tommy Hilfiger Spring 2027 runway show at The Plaza Hotel.
Held on September 10, 2026, the show brought Tommy Hilfiger’s signature American prep style to one of New York City’s most iconic locations. JISOO, who has been a Tommy Hilfiger Global Brand Ambassador since 2024, was among the high-profile guests seated at the show.
Her appearance marked another chapter in her ongoing relationship with the American fashion brand.
JISOO Arrives at The Plaza for NYFW
JISOO attended Tommy Hilfiger’s Spring 2027 show at The Plaza Hotel in New York City on September 10.
Tommy Hilfiger announced that the Spring 2027 runway show would take place at The Plaza at 2 PM local time, bringing the brand back to a location with a particularly strong connection to the designer.
JISOO arrived at the venue in a polished Tommy Hilfiger look, drawing significant attention from fans and photographers gathered outside The Plaza.
Her appearance was also shared through Tommy Hilfiger’s official social media channels, which posted footage of JISOO arriving at the show.
Tommy Hilfiger Spring 2027: American Prep Gets a New Update
For Spring/Summer 2027, Tommy Hilfiger returned to its signature American prep aesthetic while giving the familiar style a more relaxed and playful update.
The collection featured classic pieces including rugby shirts, Oxford shirts, Ivy-inspired jackets, blazers, tartan plaids and polos, but many were presented in looser or more unexpected proportions.
The brand also incorporated vivid shades of yellow and green alongside its recognizable red, white and blue palette.
Rather than completely reinventing Tommy Hilfiger’s heritage, the collection focused on loosening up familiar American classics and introducing a more youthful attitude.
A Touch of ’90s Nostalgia
One of the key influences of the Spring 2027 collection was 1990s-inspired styling.
The show featured two-tone skate sneakers, boat shoes, penny loafers and updated pool slides, adding a casual streetwear element to the traditional preppy wardrobe.
This combination of classic prep and relaxed proportions gave the collection a distinctly contemporary New York feel.
The overall concept was also connected to the idea of “Prep Made Current,” a direction Tommy Hilfiger has continued to develop through its recent collections and campaigns.
A Star-Studded Front Row
JISOO was joined by an impressive lineup of celebrities and fashion figures at The Plaza.
The guest list included Kate Moss, Camila Cabello, Girls’ Generation members Hyoeyeon Kim, Yuri Kwon and Sooyoung Choi, Patrick Schwarzenegger, Arón Piper, Jung Haein, Eric Nam and several others. NBA stars including Josh Hart, Karl-Anthony Towns and Miles McBride, as well as former NBA player Carmelo Anthony, were also in attendance.
On the runway, Gigi Hadid opened the show, while Romeo Beckham appeared in the closing look. The event concluded with a performance by singer Slayyyter.
JISOO and Tommy Hilfiger: A Long-Running Partnership
JISOO’s appearance at the Spring 2027 show continues her relationship with Tommy Hilfiger.
She became a Tommy Hilfiger Global Brand Ambassador in 2024, and her first campaign with the brand introduced her to New York through an open-top bus journey around the city.
She later attended the brand’s Spring 2025 runway show, which was held aboard the decommissioned Staten Island Ferry, and appeared in subsequent Tommy Hilfiger campaigns.
Her latest appearance therefore represents another step in a partnership that has repeatedly connected JISOO with Tommy Hilfiger’s New York-focused brand identity.
JISOO and The Plaza: Two Different Tommy Hilfiger Projects
There is an important distinction between JISOO’s recent appearances at The Plaza.
On September 3, Tommy Hilfiger released its Fall 2026 “Only in New York” campaign, which featured JISOO at The Plaza Hotel. The campaign presented her as a guest stepping into Tommy Hilfiger’s New York world and featured the hotel’s rooftop terraces, lounges and Manhattan views.
A week later, on September 10, JISOO returned to The Plaza to attend the brand’s Spring 2027 runway show during New York Fashion Week.
Although both projects were connected to The Plaza, they were separate Fall 2026 campaign and Spring 2027 runway show projects.
Final Thoughts
JISOO’s appearance at Tommy Hilfiger’s Spring 2027 show was another strong New York Fashion Week moment for the BLACKPINK star.
The setting at The Plaza Hotel, the relaxed take on American prep, and the impressive lineup of celebrities made the Spring 2027 presentation one of Tommy Hilfiger’s notable NYFW events.
For JISOO, the appearance also showed the continued strength of her partnership with Tommy Hilfiger. From her first New York campaign in 2024 to multiple runway appearances and campaigns, the collaboration has become an established part of her fashion career.
And while JISOO’s recent Fall 2026 campaign was also filmed at The Plaza, her September 10 appearance was specifically for Tommy Hilfiger’s Spring 2027 runway show — giving fans another memorable JISOO fashion moment in New York.