ATEEZ SAN at Dolce&Gabbana SS27 Milan Fashion Week Show
ATEEZ’s SAN attended Dolce&Gabbana’s Spring/Summer 2027 Women’s Fashion Show in Milan, Italy, on September 26, 2026.
As a Global Ambassador for Dolce&Gabbana, SAN joined the brand’s latest runway presentation in Milan and took his place in the front row alongside other international guests.
The appearance marks another chapter in SAN’s ongoing relationship with the Italian luxury fashion house.
SAN Attends Dolce&Gabbana SS27 Show
SAN attended the Dolce&Gabbana Women’s Spring/Summer 2027 Fashion Show on September 26, 2026, during Milan Fashion Week.
According to KQ Entertainment’s official ATEEZ news, SAN traveled to Milan specifically to attend the Dolce&Gabbana SS27 Women’s Show as the brand’s Global Ambassador.
He was seated in the front row for the presentation, which brought together international celebrities and guests from the worlds of fashion and entertainment.
Korean media also reported that SAN was the only Korean celebrity officially invited to the Dolce&Gabbana show.
Dolce&Gabbana “Stravaganza Siciliana”
The Spring/Summer 2027 Women’s Collection is titled “Stravaganza Siciliana.”
Presented in Milan on September 26, the collection draws inspiration from the wardrobes of grand Sicilian family homes and the idea of clothing being passed down through generations.
Dolce&Gabbana describes the collection as a meeting of different generations, materials, and styles. Garments and references from different eras are layered and reinterpreted, combining elements such as lace, lingerie, tailoring, embroidery, brocade, and denim.
The collection also explores the relationship between memory and personal style, with inherited garments being transformed through individual interpretation.
The show was held at the Teatro Metropol in Milan, with the collection continuing Dolce&Gabbana’s long-standing focus on Sicilian heritage and craftsmanship.
SAN’s Role as Dolce&Gabbana Global Ambassador
SAN’s appearance at the SS27 show comes as part of his role as a Dolce&Gabbana Global Ambassador.
Dolce&Gabbana officially announced SAN as its Global Ambassador in October 2025. At the time, the Italian fashion house highlighted his stage presence and connection between fashion and music.
SAN also expressed his excitement about beginning his partnership with the brand.
Since then, SAN has continued to represent Dolce&Gabbana at major fashion events.
His latest Milan appearance follows his attendance at the brand’s Fall/Winter 2026 Women’s Fashion Show in February 2026, further establishing his ongoing presence at Dolce&Gabbana’s runway events.
SAN in the Front Row
At the SS27 show, SAN was seated in the front row among a selection of international guests.
Dolce&Gabbana’s official coverage of the event includes SAN among the celebrities attending the Spring/Summer 2027 Women’s Fashion Show, alongside guests from entertainment, sports, and fashion.
His appearance also received coverage from Korean and international fashion media following the show.
The event gave SAN another opportunity to represent the brand during one of the major fashion weeks of the year.
SAN’s Growing Presence in Global Fashion
SAN has increasingly taken part in international fashion events alongside his activities as a member of ATEEZ.
His partnership with Dolce&Gabbana began with his appointment as Global Ambassador in 2025, and he has since attended the brand’s runway shows in Milan.
In September 2026, his Milan Fashion Week schedule also included an appearance at Vogue World: Milano on September 22, before the Dolce&Gabbana SS27 show on September 26. Korean media reported his attendance at both events.
These appearances reflect SAN’s continuing activities in the international fashion scene alongside his work with ATEEZ.
Final Thoughts
SAN’s appearance at Dolce&Gabbana’s Spring/Summer 2027 Women’s Fashion Show adds another highlight to his ongoing relationship with the Italian luxury fashion house.
As a Global Ambassador, SAN attended the Milan show from the front row while Dolce&Gabbana presented “Stravaganza Siciliana,” a collection inspired by Sicilian heritage, family wardrobes, craftsmanship, and the reinterpretation of styles across generations.
For ATEEZ fans following SAN’s fashion activities, his continued appearances at major Dolce&Gabbana events offer another look at his activities beyond music and performance.