Joy's Hair: A Bleach Love Story

From Ice Cream Dreams to Bleached Perfection

Ten years can change everything, and Joy's recent concept photos for her first solo mini album "From JOY, with Love" are proof of just that. The striking bleached blonde look she's sporting has fans doing double-takes and drawing connections to her Red Velvet days.

The Circle of Style

There's something beautifully poetic about how Joy's 2025 bleached hair era mirrors certain aspects of Red Velvet's early concepts. While her 2015 "Ice Cream Cake" era showcased a different kind of sweetness with softer, darker tones that perfectly matched her youthful charm, this new platinum transformation feels like a full-circle moment.

Bold Choices, Timeless Beauty

The bleached look isn't just a style choice—it's a statement. It represents growth, artistic evolution, and the confidence that comes with a decade of experience in the industry. The dramatic color change perfectly complements the mature, sophisticated direction of her solo work while still maintaining that signature Joy sparkle we've come to love.

Perfect Timing

With "Love Splash!" dropping soon, this hair transformation couldn't be more perfectly timed. It's giving us major anticipation for what's to come musically, and honestly? We're here for this bold new chapter.

Sometimes the best way to celebrate where you're going is to honor where you've been—and Joy's doing exactly that with this stunning visual evolution.

What do you think of Joy's new look? Does it remind you of any particular era or style? The transformation is definitely giving us all the feels as we countdown to her solo debut!