K-Beauty Meets Beachwear: The Hottest Korean Bikini Brands Taking Over Summer 2025
Korean fashion has taken the world by storm, and swimwear is no exception. From Seoul's trendy beaches to Jeju Island's pristine shores, Korean bikini brands are redefining beachwear with their perfect blend of minimalist aesthetics, innovative designs, and superior quality. Whether you're looking for that perfect Instagram-worthy bikini or seeking comfortable everyday swimwear, Korean brands offer something special that sets them apart from the crowd.
Our Top 3 Korean Bikini Brands
1. ROLAROLA Swim
ROLAROLA brings playful energy to Korean swimwear with their vibrant colors, fun patterns, and youthful designs. Perfect for the fashion-forward swimmer who isn't afraid to stand out, their pieces often feature cute details like bows, ruffles, and unique strap configurations.
Why we love ROLAROLA: In their unique design, the Korean bikini approach is perfectly combined with some girly and trendy cuts that give their bikinis a timeless look.
Website: https://www.rolarola.com
2. BARREL
Korea's undisputed champion of water sports fashion, BARREL has been making waves since its inception with the infectious motto "Life is swell." As South Korea's number one water sports brand centered on surfing culture, BARREL has mastered the art of creating swimwear that perfectly balances functionality with that effortlessly cool Korean aesthetic.
Why you should check this brand: This brand is well-known for its previous collaboration with BARREL X NANA. They offer trendy bikinis as well as more sporty cuts. Their collection "TEAM BARREL" was designed for a more sporting approach in the Korean swimming world.
Website: https://www.getbarrel.com
3.LAZYBEE
A beloved name in Korean swimwear, LAZYBEE has established itself as a go-to brand for those seeking both comfort and contemporary style. Known for their collaborations with popular Korean actresses and celebrities, LAZYBEE has worked with notable figures like actress Hwang Jung Eum, showcasing their pieces through stunning campaign shoots that capture the essence of Korean summer fashion.
What makes LAZYBEE special: Their celebrity endorsements and collaborations have given them significant visibility in the Korean market, while their focus on creating Instagram-worthy pieces that still prioritize comfort makes them perfect for the social media generation. Their ability to blend international influences with Korean sensibilities results in swimwear that feels both global and authentically Korean.
Website: https://www.lazybee.co.kr
FAQ: Everything You Need to Know
How do I care for my Korean bikini?
Proper care is essential for maintaining the quality and longevity of your Korean bikini:
- Rinse immediately: Always rinse your bikini in cold, fresh water after each use to remove chlorine, salt, and sunscreen
- Hand wash only: Use a gentle detergent specifically designed for delicates. Avoid fabric softeners as they can break down spandex fibers
- Air dry flat: Never wring or twist your bikini. Lay it flat on a towel in the shade – direct sunlight can fade colors and weaken elastic
- Rotate your suits: If you're on a beach vacation, bring multiple bikinis and rotate them daily to allow proper drying time
- Store properly: Keep your bikinis in a cool, dry place. Avoid storing them while damp as this can lead to mold and mildew
How do Korean bikini sizes compare to international sizes?
Korean sizing tends to run smaller than Western sizing. Here's a general conversion guide:
- Korean XS = Western XS/S (32A-34B)
- Korean S = Western S/M (34B-36C)
- Korean M = Western M/L (36C-38D)
- Korean L = Western L/XL (38D-40DD)
Pro tip: Always check the brand's specific size chart, as measurements can vary between brands. Korean brands often provide detailed measurements for bust, waist, and hips – use these rather than letter sizes for the most accurate fit.
Are Korean bikinis suitable for different body types?
Absolutely! Korean brands have increasingly embraced size inclusivity and body diversity. Many brands now offer:
- High-waisted bottoms for those who want more coverage
- Adjustable straps and ties for customizable fit
- Different cup styles including push-up, triangle, and bandeau options
- Mix-and-match sizing allowing you to buy tops and bottoms in different sizes
What's the price range for Korean bikinis?
Korean bikini prices vary by brand:
- Budget-friendly: ₩30,000 - ₩80,000 ($22-60 USD)
- Mid-range: ₩80,000 - ₩150,000 ($60-110 USD)
- Luxury: ₩150,000+ ($110+ USD)
The investment is often worth it for the quality, unique designs, and attention to detail that Korean brands provide.
The Last Splash
Korean bikini brands offer a refreshing take on swimwear that prioritizes both style and comfort.
Remember, the best bikini is one that makes you feel confident and comfortable. Take time to find the right fit, care for your pieces properly, and most importantly – enjoy making waves in your stunning Korean swimwear!